--- title: News (3) description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. (3) --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![Prevent issues and take action NOW: 3 ways DART can predict the future & transform your strategy in Grocery](https://blog.weareavidity.com/hubfs/DART%20blog.png) 28 July 2023 Prevent issues and take action NOW: 3 ways DART can predict the future & transform your strategy in Grocery With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External cost pressures, availability issues and shifting consumer trends means.](https://blog.weareavidity.com/prevent-issues-and-take-action-now-3-reasons-dart-can-predict-and-transform-your-future-performance-in-grocery) ### [![The future of Convenience analytics: 5 ways to transform your Convenience strategy with the power of data](https://blog.weareavidity.com/hubfs/Pinpoint%20roadmap%20blog%20banner.png) 24 July 2023 The future of Convenience analytics: 5 ways to transform your Convenience strategy with the power of data As the industry continues to evolve and face external factors, brands need to be smarter than ever with their decisions in order to maximise opportunities. Do you know which of your products you’re.](https://blog.weareavidity.com/the-future-of-convenience-analytics-5-ways-to-transform-your-convenience-strategy-with-the-power-of-data) ### [![Don’t miss out on these brand new enhancements set to transform your sales performance in the Convenience Sector...](https://blog.weareavidity.com/hubfs/pinpoint%20blog-1.png) 13 July 2023 Don’t miss out on these brand new enhancements set to transform your sales performance in the Convenience Sector... Pinpoint enables brands to target where, what, and how to sell more products in symbol and independent Convenience retail. With modules to suit the needs of any brand, you can choose to license the.](https://blog.weareavidity.com/dont-miss-out-on-these-brand-new-enhancements-set-to-transform-your-sales-performance-in-the-convenience-sector) ### [![Use EPOS data to gain a competitive edge, or be prepared to get left on the shelf…](https://blog.weareavidity.com/hubfs/Pinpoint%20Roadmap%20Update%20-%20June%202023.png) 10 July 2023 Use EPOS data to gain a competitive edge, or be prepared to get left on the shelf… It’s no secret that the retail environment is constantly changing due to new trends and impact from external factors. Today, brands need to be top of their game, equipped with continuous knowledge on.](https://blog.weareavidity.com/use-epos-data-to-gain-a-competitive-edge-or-be-prepared-to-get-left-on-the-shelf-) ### [![Discover 2 ways to level up your execution this peak season](https://blog.weareavidity.com/hubfs/execution%20blog.png) 20 June 2023 Discover 2 ways to level up your execution this peak season When brands head into the Christmas peak season selling period they need to ensure that they are well equipped for the extra sales opportunities the season offers.](https://blog.weareavidity.com/discover-2-ways-to-level-up-your-execution-this-peak-season) ### [![Plan for peak season: The right team with the right data will ensure you never miss a selling opportunity this peak season](https://blog.weareavidity.com/hubfs/blog-3.png) 12 June 2023 Plan for peak season: The right team with the right data will ensure you never miss a selling opportunity this peak season Is your brand’s execution working as hard as it should be? Today, the right execution in the right places will make the difference as to whether your products sell or not! The retail landscape.](https://blog.weareavidity.com/plan-for-peak-season-the-right-team-with-the-right-data-will-ensure-you-never-miss-a-selling-opportunity-this-peak-season) ### [![Get Peak Season Ready: Line up your agile sales teams this peak season](https://blog.weareavidity.com/hubfs/agile%20teams%20blog.png) 06 June 2023 Get Peak Season Ready: Line up your agile sales teams this peak season The need for excellent retail execution is nothing new, but choosing the right team structure to achieve this has become increasingly complicated and more important than ever today. This year, the.](https://blog.weareavidity.com/get-peak-season-ready-line-up-your-agile-sales-teams-this-peak-season) ### [![Plan for peak season: Why you should shop for your peak season partner now](https://blog.weareavidity.com/hubfs/Avidity%20Resource%20solutions%20edit.png) 05 June 2023 Plan for peak season: Why you should shop for your peak season partner now Like their customers, brands want to shop for the best deals, too. And when it comes to picking a peak season partner, the time to shop is now. Even though the Christmas holiday shopping season is.](https://blog.weareavidity.com/plan-for-peak-season-why-you-should-shop-for-your-peak-season-partner-now) ### [![Colleague Takeover: Hear from the people at the heart of our business](https://blog.weareavidity.com/hubfs/Colleague%20Takeover%20blog%20image.png) 02 May 2023 Colleague Takeover: Hear from the people at the heart of our business A big part of our identity at Avidity Group is based on an inclusive, people focused culture, that puts our colleagues at the forefront. This month we want to celebrate that by doing something a.](https://blog.weareavidity.com/colleague-takeover-hear-from-the-people-at-the-heart-of-our-business) ### [![Experience. Educate. Sell:  3 ways to transform how you reach and engage your consumers with teams who will assist consumers through a sale](https://blog.weareavidity.com/hubfs/Closing%20blog%20banner-1.png) 28 April 2023 Experience. Educate. Sell:  3 ways to transform how you reach and engage your consumers with teams who will assist consumers through a sale Customer-centricity is at the heart of customer acquisition. This whole proposition centres around finding a match to a consumers individual needs and desires to ultimately help them purchase the.](https://blog.weareavidity.com/experience.-educate.-sell-3-ways-to-transform-how-you-reach-and-engage-your-consumers-with-teams-who-will-assist-consumers-through-a-sale) [Prev](https://blog.weareavidity.com/page/2) [1](https://blog.weareavidity.com) [2](https://blog.weareavidity.com/page/2) [3](https://blog.weareavidity.com/page/3) [4](https://blog.weareavidity.com/page/4) [5](https://blog.weareavidity.com/page/5) [Next](https://blog.weareavidity.com/page/4) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.