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News

Read the latest news from our Group.

The impact of HFSS: How high fat, salt and sugar brands need to adapt in Grocery to keep sales high

03 May 2022

The impact of HFSS: How high fat, salt and sugar brands need to adapt in Grocery to keep sales high

4 ways brands who are directly impacted can adapt to HFSS...  

Get your brand HFSS ready: Prepare for opportunities and challenges related to this new legislation

25 April 2022

Get your brand HFSS ready: Prepare for opportunities and challenges related to this new legislation

What is HFSS?  A HFSS product is one that is high in fat, salt or sugar as classified by the Department of Health nutrient profiling model. As part of their 'Better Health' campaign, the Government.

Avidity Group appoints new Head of Partnership Development

25 April 2022

Avidity Group appoints new Head of Partnership Development

Avidity is delighted to announce Louisa Monger as Head of Partnership Development in the new appointment for the Group.  Louisa's role focuses on working with brands to help them build the right mix.

Standout Field Marketing announce new partnership with Danone

13 April 2022

Standout Field Marketing announce new partnership with Danone

Standout are proud to launch a new partnership with Danone UK to build sustainable growth in Grocery and Impulse [UK, October 26th] Today, Standout Field Marketing, part of Avidity Group Ltd, is.

Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation

13 April 2022

Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation

Our vision to be the leading sales and marketing agency in UK and Ireland relies on one key thing: Selling More. This commitment to excellence can be seen in everything we do from our product.

Standout Field Marketing appoints a new Managing Director

13 April 2022

Standout Field Marketing appoints a new Managing Director

Standout Field Marketing, the newest field marketing agency in Avidity Group Ltd, have appointed a Managing Director in preparation for growth acceleration.

Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director

13 April 2022

Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director

[UK, January 24] Today, Avidity Group Ltd announced that Andrew Yaxley has joined their Avidity Group Ltd board as a Non-Executive Director. Jamie Matheson, Avidity Group Chairman, commented.

Avidity Group Ltd appoints new Group People Director, Barry Dow

13 April 2022

Avidity Group Ltd appoints new Group People Director, Barry Dow

Avidity Group Ltd have appointed Barry Dow as their new Group People Director. Barry sits alongside the Avidity Group Executive leadership team, leading the HR function across all parts of the.

Help your brand sell more: Unlock new opportunities for your brand with our specialist Avidity sales and marketing services

13 April 2022

Help your brand sell more: Unlock new opportunities for your brand with our specialist Avidity sales and marketing services

Avidity is the parent company for a group of sales and marketing agencies which exist to help brands sell more. Our Group services span field marketing, data and digital products, experiential and.

Discover more about our agencies