--- title: News (4) description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. (4) --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![Let’s talk mystery shop: Discover why Mystery Shop is improving customer experience, loyalty and gaining competitive advantage for brands](https://blog.weareavidity.com/hubfs/Charlotte%20Chapman.png) 18 April 2023 Let’s talk mystery shop: Discover why Mystery Shop is improving customer experience, loyalty and gaining competitive advantage for brands What is mystery shop and why do brands need to be using it?“The end goal of a mystery shop is to provide objective, unbiased feedback on the customer experience. This is needed to help brands make.](https://blog.weareavidity.com/lets-talk-mystery-shop-discover-why-mystery-shop-is-improving-customer-experience-loyalty-and-gaining-competitive-advantage-for-brands) ### [![Why is retailer engagement so important? Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft](https://blog.weareavidity.com/hubfs/Jack%20Training%20Photo%20edit.png) 13 April 2023 Why is retailer engagement so important? Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft](https://blog.weareavidity.com/why-is-retailer-engagement-so-important-colleague-spotlight-jack-woodburn-territory-manager-microsoft) ### [![Convert your audience into buyers with a blend of conversation, retailer engagement and education](https://blog.weareavidity.com/hubfs/Blog%20banner-1.png) 06 April 2023 Convert your audience into buyers with a blend of conversation, retailer engagement and education Today, it’s not enough to simply showcase your products in stores. Instead, you have to engage consumers at the first point of contact with your brand and take them on a journey to convert them into.](https://blog.weareavidity.com/convert-your-audience-into-buyers-with-a-blend-of-conversation-retailer-engagement-and-education) ### [![Bring your brand to life with lasting experiences that engage consumers & drive advocacy](https://blog.weareavidity.com/hubfs/Wave%20experiences%20social%20post-1.png) 03 April 2023 Bring your brand to life with lasting experiences that engage consumers & drive advocacy It’s no secret that your consumers play a key role in the success of your products – get them engaged and watch your sales increase. However, how do you incorporate winning consumer engagement whilst.](https://blog.weareavidity.com/bring-your-brand-to-life-with-lasting-experiences-that-engage-consumers-drive-advocacy-1) ### [![Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers?](https://blog.weareavidity.com/hubfs/MicrosoftTeams-image%20(51).png) 24 March 2023 Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers? Over the next four weeks we’ll be taking a deep dive into consumer experiences, brand education and customer aquisition all through the lenses of assisted sell. We’ll take a look at the types of.](https://blog.weareavidity.com/experience.-educate.-sell-what-is-assisted-sell-and-why-is-this-such-a-powerful-technique-when-engaging-consumers-and-converting-browsers-into-buyers) ### [![Unlock data in key sectors or risk being left behind: Discover the power of Pinpoint & DART for Convenience & Grocery channels](https://blog.weareavidity.com/hubfs/Data%20closing%20blog%20social%20image%20March%20edit-1.png) 22 March 2023 Unlock data in key sectors or risk being left behind: Discover the power of Pinpoint & DART for Convenience & Grocery channels Do you know which categories are your best performers in the Convenience sector? Do you know which stores sell most of your product or which stores have the highest opportunity to sell more? How.](https://blog.weareavidity.com/unlock-data-in-key-sectors-or-risk-being-left-behind-discover-the-power-of-pinpoint-dart-for-convenience-grocery-channels) ### [![New feature announcement: Predictive supply chain alerting goes live on DART this month](https://blog.weareavidity.com/hubfs/DART%20new%20feature%20launch%20social%20final%202.png) 22 March 2023 New feature announcement: Predictive supply chain alerting goes live on DART this month Officially the most advanced EPOS data and analytics tool available in Grocery](https://blog.weareavidity.com/new-feature-announcement-predictive-supply-chain-alerting-goes-live-on-dart-this-month) ### [![Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next.](https://blog.weareavidity.com/hubfs/MicrosoftTeams-image%20(49).png) 03 March 2023 Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next. There’s a lot of noise in the industry just now about the importance of data and where is the best place to get it. But aside from a few high level trends we’re not really seeing anyone actually show.](https://blog.weareavidity.com/cant-see-the-insight-for-the-noise-discover-this-groundbreaking-hack-to-understand-your-performance-in-convenience-and-know-exactly-where-to-add-value-next) ### [![Pinpoint your gaps with data and never miss a selling opportunity in Convenience again!](https://blog.weareavidity.com/hubfs/Pinpoint%20intro%20blog-1.png) 27 February 2023 Pinpoint your gaps with data and never miss a selling opportunity in Convenience again! Do you know which categories are the best performers in the Convenience sector? Do you know which stores sell most of your product or which stores have the highest opportunity to sell more? How about.](https://blog.weareavidity.com/pinpoint-your-gaps-with-data-and-never-miss-a-selling-opportunity-in-convenience-again) ### [![Meet the exec: Asim Muhammad takes on new role as Chief Information Officer at Avidity](https://blog.weareavidity.com/hubfs/asim-profile.jpg) 10 February 2023 Meet the exec: Asim Muhammad takes on new role as Chief Information Officer at Avidity This January Asim took on a new role of Chief Information Officer at Avidity, expanding upon his previous Chief Technology Officer role. In his new role he will be accountable for group insight,.](https://blog.weareavidity.com/meet-the-exec-asim-muhammad) [Prev](https://blog.weareavidity.com/page/3) [2](https://blog.weareavidity.com/page/2) [3](https://blog.weareavidity.com/page/3) [4](https://blog.weareavidity.com/page/4) [5](https://blog.weareavidity.com/page/5) [6](https://blog.weareavidity.com/page/6) [Next](https://blog.weareavidity.com/page/5) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.