Customer-centricity is at the heart of customer acquisition. This whole proposition centres around finding a match to a consumers individual needs and desires to ultimately help them purchase the best product or service for their specific requirements, and keep them coming back again and again.
For brands, it can be tricky to maintain selling momentum whilst ensuring engagement is continually high. Let us share a few simple tips on how to get this right, with options tailored to suit your goals whilst increasing your sales!
1. Create unforgettable experiences that drive consumer advocacy
We all know that your consumers play a key role in the success of your products – get them engaged and watch your sales increase. However, how do you incorporate winning consumer engagement whilst driving brand advocacy at the same time? In such a competitive retail landscape, it’s essential to do both to really make waves in your sector and stand out from competitors. Here’s a few ways to do this…
Events & Sampling -
Benefit from an insight led approach which generates relevant and engaging ideas. Pick an agency that can create, staff and produce unforgettable and impactful live experiences by being authentic, accessible, and relevant - from intimate boutique style occasions to large scale events. Drive brand awareness and create lasting loyalty by putting your brand directly into the hands of consumers - effectively turning them into advocates or buyers.
Discover dedicated Brand Ambassadors –
A bespoke brand-selected, highly trained community of ambassadors will take shoppers on a journey to make them lovers of your brand, through exciting and inspiring conversations and demonstrations. This creates the human connection that brings your brand to life and engages consumers on a personal level. Get the right team of people behind your brand – at the right time and in the right places to guarantee maximum exposure for your products.
Choose from a combination of physical and digital environments to connect your brand to consumers, depending on your specific needs or target audience.
2. Nail your retailer engagement
When it comes to retailer engagement, winning over the hearts and minds of your retail partners is the goal. When they become advocates of your brand they will sell on your behalf directly to consumers. Whether it’s face-to-face in stores or online, one-to-one or in a group, traditional learning models to gamified platforms; training and advocacy programmes are tailored to help your customers get to know and love your brand. By applying blended learning to inform and educate retail colleagues – in a way that suits their learning style – they can be transformed into true advocates to sell your brand passionately to consumers.
3.Understand how brand campaigns land with mystery shop
As the saying goes, knowledge is power and for brands this is crucial for identifying and tackling any areas for improvement. The purpose of a mystery shop is to provide objective, unbiased feedback on the customer experience. This is needed to help brands make data-driven decisions to improve customer satisfaction, loyalty and drive sales. First-hand insight on how a product is presented and perceived in store allows brands to gain competitive advantage and take informed steps to direct any future colleague training or brand strategy going forward.
Follow us on LinkedIn for more insights and tips in future campaigns...