News

12 June 2023

Is your brand’s execution working as hard as it should be? Today, the right execution in the right places will make the difference as to whether your products sell or not! The retail landscape.

06 June 2023

The need for excellent retail execution is nothing new, but choosing the right team structure to achieve this has become increasingly complicated and more important than ever today. This year, the.

05 June 2023

Like their customers, brands want to shop for the best deals, too. And when it comes to picking a peak season partner, the time to shop is now. Even though the Christmas holiday shopping season is.

02 May 2023

A big part of our identity at Avidity Group is based on an inclusive, people focused culture, that puts our colleagues at the forefront. This month we want to celebrate that by doing something a.

28 April 2023

Customer-centricity is at the heart of customer acquisition. This whole proposition centres around finding a match to a consumers individual needs and desires to ultimately help them purchase the.

18 April 2023

What is mystery shop and why do brands need to be using it?“The end goal of a mystery shop is to provide objective, unbiased feedback on the customer experience. This is needed to help brands make.

13 April 2023

Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft

06 April 2023

Today, it’s not enough to simply showcase your products in stores. Instead, you have to engage consumers at the first point of contact with your brand and take them on a journey to convert them into.

03 April 2023

It’s no secret that your consumers play a key role in the success of your products – get them engaged and watch your sales increase. However, how do you incorporate winning consumer engagement whilst.

24 March 2023

Over the next four weeks we’ll be taking a deep dive into consumer experiences, brand education and customer aquisition all through the lenses of assisted sell. We’ll take a look at the types of.