Plan for peak season: The right team with the right data will ensure you never miss a selling opportunity this peak season

23 June 2023
Author: Kirsty Whyte

Is your brand’s execution working as hard as it should be? Today, the right execution in the right places will make the difference as to whether your products sell or not! The retail landscape continues to be more competitive and brands need to stay on top of their game to ensure they have that edge. 

Two useful factors to consider are flexibility within your team and maximising EPOS data. Incorporating these into your strategy can help deliver your objectives more efficiently, with the right tools and people behind them. 

When it comes to peak season planning, this is more important than ever. Why shoot in the dark when the right people combined with the right data can help you make accurate decisions each time. Your brand can’t afford to miss opportunities during the busiest selling period of the year - using Availability Boost means you have to… 


Elevate your brand visibility with electric pace and accuracy this peak season 

Our Availability Boost service offers real-time resource combined with EPOS analytics to be in the right place at the right time – fixing any unexpected barrier to sales. Available across two of the biggest retail sectors - Grocery and Convenience, get 24/7 execution of your brand with our lightning-fast response time. Our EPOS analytics directs sales teams to make smarter decisions each time whilst identifying and addressing challenges on the go. 

Today, external factors such as supply chain issues and product shortages already create unwanted obstacles for brands. Stay on top of this in-outlet by avoiding availability issues and ensure your shelves are stocked with products in prime position. Available in any UK region, having access to the right data will make the difference in edging out competitors.  

*Can be integrated with DART or Pinpoint from our sister agency, Thumbprint. 

Your field teams can use Thumbprint's DART EPOS tool to quickly identify and address stock availability issues before they become a problem.  Alerts will flag when stock is getting low and DART data is even available to view from head office. 


If your brand wants to get ahead this peak season, Availability Boost should be an essential part of your strategy. It may seem early but don’t delay – start planning now and get your data-driven teams in place for the upcoming Christmas period. 


If you’re ready to elevate your existing execution this peak season, talk to us about our Availability Boost service. Start planning for the Christmas selling period and partner with an agency that’s ready to take your brand to the next level in order to sell more. 


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