Use EPOS data to gain a competitive edge, or be prepared to get left on the shelf…

23 July 2023
Author: Kirsty Whyte

It’s no secret that the retail environment is constantly changing due to new trends and impact from external factors. Today, brands need to be top of their game, equipped with continuous knowledge on their product trends and stock availability. There’s no other option – brands who aren’t proactive in sourcing this data and using it to take action will simply be left behind.

So, do you know which categories are the best performers in the Convenience sector? Do you know which stores sell most of your product or which stores have the highest opportunity to sell more in Grocery? How about the regions where your brand is sold most, or what your average basket spend is?

There’s only one way for your brand to get these answers – by getting untapped access to EPOS data for some of the biggest retail sectors. Introducing Pinpoint and DART – the essential EPOS analytics products that can assist you in stores and at Head Office level to thrive in Convenience and Grocery sectors. Get the full picture when it comes to your product performance and availability, identify key hotspots for sales and be directed to potential stock availability issues before they even come into fruition!

Get the competitive edge or get edged out

Without data there’s no way to identify your gaps in the sector and take advantage of every key selling opportunity. Why shoot in the dark when you can make every decision with precision? Your competitors are already taking advantage of this, gaining the competitive edge whilst you’re slowly getting edged out due to missed sales opportunities or poor stock availability. With so much valuable EPOS data at your fingerprints, there’s no excuse not to incorporate it into your brand strategy.

Don’t miss out on our latest data developments

When it comes to EPOS data, we like to think we’ve got to grips with what brands need. Our digital and data agency Thumbprint understands that data needs to be as easy to access and manage as possible. That’s why we’re constantly perfecting our EPOS analytics tools Pinpoint (for the Convenience sector) and DART (for the Grocery sector).

This month, we’re giving you access to our latest product developments – highlighting the key features that will take your brand insight to the next level.

We’ll also be sharing a sneak peak of our roadmap for success – giving you a glimpse into the future of Pinpoint and DART with our upcoming developments for the next 4 to 6 months.

Follow us on LinkedIn to stay up to date with the campaign and get the latest information on Thumbprint.


Talk to us about our data

It’s clear data is key for brands in order to win in big sectors. It will continue to play a vital role in FMCG as the market continues to change. Today, it’s easier than it’s ever been for brands to not only access EPOS analytics, but to use tools that simplify and elevate the output. These tools like Pinpoint and DART turn raw data into action to give you purpose and direction to help you really use it to your advantage every day!

Click here to talk to us 


Get in touch

For more information on Avidity or how any of our teams across our broad Group of sales & marketing agencies can help you sell more, contact us.


Discover more about our agencies