When brands head into the Christmas peak season selling period they need to ensure that they are well equipped for the extra sales opportunities the season offers.
It’s more than just maintaining execution standards, it’s about brands setting themselves up right for the whole season. With an increase in footfall and a shift in buying habits due to different product demand over Christmas, it’s time to get your execution strategy right!
Discover our 2 helpful hints and tips to ensure your budget works harder and help you take valuable action this peak season.
1. Maximise bursts of planned activity
Need to clean up your execution before and after seasonal peaks? As mentioned this can be a headache, so why not tap into dedicated execution services designed to ease the pain! Tactical Strike provides bursts of planned activity to ensure a brand’s execution delivers results, in all the right places. Activity can be planned & executed in a matter of days. Or why not try Availability Boost, helping brands fix any unexpected barrier to sales with data directed teams.
2. Set your team strategy and build flexibility into your call file
Looking for the right mix of teams to help you sell more? Whether it’s for short- or long-term activity, there are solutions to fit your desired execution needs. From permanent teams to an agile approach – choose when and where to deliver and ensure you get the best talent on board for your brand each time. Seize those all important selling opportunities by unlocking your Sales Surge team where and when you need it most. Make the most of seasonal peaks in specific regions or locations, improve your distribution and visibility where and when it matters most, grow share for your brand or launch a new product with ease and efficiency.
Talk to us about levelling up your execution strategy this peak season.