--- title: News (6) description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. (6) --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![Outsourced vs in-house sales teams: why your brand should make the switch to outsourcing and reap the rewards...](https://blog.weareavidity.com/hubfs/Outsourcing%20blog.png) 14 November 2022 Outsourced vs in-house sales teams: why your brand should make the switch to outsourcing and reap the rewards... It’s no secret that the wider retail and hospitality sectors are facing their challenges. As the country is in the midst of a cost-of-living crisis, more brands are feeling the sting of inflation and.](https://blog.weareavidity.com/outsourced-vs-in-house-sales-teams-why-your-brand-should-make-the-switch-to-outsourcing-and-reap-the-rewards) ### [![Need to deliver a strike of tactical work or boost your availability in-store? Discover the services that will take your execution to the next level…](https://blog.weareavidity.com/hubfs/Availability%20boost%20and%20tactical%20strike%20blog%20banner.png) 07 November 2022 Need to deliver a strike of tactical work or boost your availability in-store? Discover the services that will take your execution to the next level… Is your brand’s execution working as hard as it should be? Today, the right execution in the right places will make the difference as to whether your products sell or not! The retail landscape.](https://blog.weareavidity.com/need-to-deliver-a-strike-of-tactical-work-or-boost-your-availability-in-store-discover-the-services-that-will-take-your-execution-to-the-next-level-) ### [![What are the benefits of a syndicated field sales team? Make your budget go further by sharing costs and coverage](https://blog.weareavidity.com/hubfs/Syndication%20social%20post-2.png) 31 October 2022 What are the benefits of a syndicated field sales team? Make your budget go further by sharing costs and coverage Syndication may not be something your brand has ever considered but here’s why you should... Not only is this service budget friendly but it gives you the opportunity to go further with a smaller.](https://blog.weareavidity.com/what-are-the-benefits-of-a-syndicated-field-sales-team-make-your-budget-go-further-by-sharing-costs-and-coverage) ### [![“What’s the right team for me? Discover new approaches and cost-effective solutions to deliver your brand objectives](https://blog.weareavidity.com/hubfs/shutterstock_2186143361.jpg) 24 October 2022 “What’s the right team for me? Discover new approaches and cost-effective solutions to deliver your brand objectives Today, the different ways to deliver your brand objectives are vast. Gone are the days where permanent field sales teams were the only option available. Now it’s clear that one size doesn’t fit all,.](https://blog.weareavidity.com/whats-the-right-team-for-me-discover-new-approaches-and-cost-effective-solutions-to-deliver-your-brand-objectives) ### [![Get the flexibility your brand needs to succeed: Discover the services that increase ROI and suit any budget](https://blog.weareavidity.com/hubfs/pexels-pavel-danilyuk-6612716.jpg) 12 October 2022 Get the flexibility your brand needs to succeed: Discover the services that increase ROI and suit any budget Boost your brand's consumer advocacy through experiences, direct sales and execution Brands are often looking for a quick fix when it comes to increasing ROI and tackling peak selling periods..](https://blog.weareavidity.com/get-the-flexibility-your-brand-needs-to-succeed-discover-the-services-that-increase-roi-and-suit-any-budget) ### [![Capture every opportunity to engage and sell to consumers with a targeted sales approach](https://blog.weareavidity.com/hubfs/shutterstock_1431989786.jpg) 03 October 2022 Capture every opportunity to engage and sell to consumers with a targeted sales approach Today, brands need solutions that are quick and easy to action but that still deliver results. Often the key challenges are engaging consumers and converting them to buy. However, now you can make.](https://blog.weareavidity.com/capture-every-opportunity-to-engage-and-sell-to-consumers-with-a-targeted-sales-approach) ### [![Bring your brand to life with lasting experiences that engage consumers & drive advocacy](https://blog.weareavidity.com/hubfs/shutterstock_1156584691.jpg) 26 September 2022 Bring your brand to life with lasting experiences that engage consumers & drive advocacy It’s no secret that your consumers play a key role in the success of your products – get them engaged and watch your sales increase. However, how do you incorporate winning consumer engagement whilst.](https://blog.weareavidity.com/bring-your-brand-to-life-with-lasting-experiences-that-engage-consumers-drive-advocacy) ### [![How can killer execution elevate your brand and help you sell more?](https://blog.weareavidity.com/hubfs/shutterstock_1059538799.jpg) 20 September 2022 How can killer execution elevate your brand and help you sell more? For brands, outstanding retail execution will make the difference in whether they secure sales or not. Why shoot in the dark, when you can sell your products with the precision needed to maximise.](https://blog.weareavidity.com/how-can-killer-execution-elevate-your-brand-and-help-you-sell-more) ### [![Wave: Giving clients maximum flexibility at the point they need it](https://blog.weareavidity.com/hubfs/Wave%20relaunch%20pic.png) 14 September 2022 Wave: Giving clients maximum flexibility at the point they need it "Giving clients maximum flexibility at the point they need it" is what Wave do. Wise words from Wave Managing Director, Linda Gallagher.](https://blog.weareavidity.com/wave-giving-clients-maximum-flexibility-at-the-point-they-need-it) ### [![Discover how to tackle challenges at Head Office, In Outlet & Engaging Consumers to enable your brand to sell more…](https://blog.weareavidity.com/hubfs/shutterstock_2108275592.jpg) 07 September 2022 Discover how to tackle challenges at Head Office, In Outlet & Engaging Consumers to enable your brand to sell more… A well rounded strategy should cover all key areas impacting your brand. In a competitive retail environment, brands have to consider everything - from planning at Head Office, to selling in store.](https://blog.weareavidity.com/discover-how-to-tackle-challenges-at-head-office-in-outlet-engaging-consumers-to-enable-your-brand-to-sell-more-) [Prev](https://blog.weareavidity.com/page/5) [4](https://blog.weareavidity.com/page/4) [5](https://blog.weareavidity.com/page/5) [6](https://blog.weareavidity.com/page/6) [7](https://blog.weareavidity.com/page/7) [8](https://blog.weareavidity.com/page/8) [Next](https://blog.weareavidity.com/page/7) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.