Data is the difference between smashing and missing your strategic goals in Convenience and Grocery in 2023

23 January 2023
Author: Kirsty Whyte

Discover how EPOS analytics can help you add value and maximise more opportunities in 2 key sectors...

We all know data is power, and this couldn’t be more true when navigating the changing retail environment. When it comes to FMCG, data provides brands with the knowledge they need to establish a powerful position in their chosen sectors. The last few years have seen shifts in supply chain, stock availability, inflation and other external influences impacting sales and causing consumer habits to change. 2023 will be no exception as consumers still feel the pinch from rising inflation and cost-of-living measures. However, there’s an opportunity for brands to stay on top if they take the right action and use every tool at their disposable. This is where EPOS data comes in to allow brands to make smart decisions every time – with access to the insight they need to succeed. Read on for a glimpse into the benefits of data and how it can help brands become leaders in key sectors.


Conquer the Convenience sector with Pinpoint

Convenience continues to be a booming channel in the vast retail landscape after an initial boost during the pandemic. Almost three years later, the sector is still building momentum with more brands prioritising this channel due to the opportunities it has to offer. In the past, data in the Convenience sector was non-existent, however today and there’s finally a way for brands to get their hands on it – and its game changing! With Pinpoint, available via our digital and data business Thumbprint, brands get exclusive access to the largest and most granular EPOS data available in symbol and independent retail, targeting 11,000 stores. This is the largest, most granular set of data while can be drilled into by store type, postcode area, store name and at transaction level.

This data can be used at head office to create a strategy that’s tailored to any objective. Brands should consider which data is most important to them and customise this to suit their goals. This allows their team to make strategic decisions from the get-go. The granular transaction level EPOS data, that’s only available on the market through Pinpoint, gives brand a unique opportunity to accurately target and set strategy that focuses on the right products, the right layout, the right geographies and the right fascias in Convenience. By using data to identify these key areas early on, brands will never miss an opportunity again!


Maximise opportunities in Grocery with DART

With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External factors, stock issues and new trends means they need to constantly adapt to make the right decisions at the right time. This has become even more important recently with increasing budget pressure. Today, the use of data is crucial to sales success as it helps inform brands of where their problem and opportunity areas are and allows them to make smarter decisions on an ongoing basis.

DART is another EPOS analytics tool available from Thumbprint, specifically designed for the Grocery sector. It leverages daily retailer EPOS data and turns it into simple direction that tells people where, when, and what actions to take to generate the biggest sales growth by improving shelf execution. The beauty of DART is that anyone in an organisation can use it to unlock value in their role, whether they’re field or head office based. This streamlines the whole process for brands when deciding how to sell their products and also makes it easier to ensure their stock availability remains high – with field colleagues identifying and filling gaps quickly.


So, it’s clear data is key for brands in order to win in big sectors. It will continue to play a vital role in FMCG as the market continues to change. Today, it’s easier than it’s ever been for brands to not only access EPOS analytics, but to use tools that simplify and elevate the output. These tools like Pinpoint and DART turn raw data into action to give you purpose and direction to help you really use it to your advantage every day!


Follow us on LinkedIn throughout January as we give an insight into key areas where brands can add value in 2023.

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