--- title: News | Kirsty Whyte (6) description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. (6) --- Menu × Helping you sell more... 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A big part of getting products noticed lies in actively engaging your consumer. Today,.](https://blog.weareavidity.com/discover-the-top-and-most-cost-effective-ways-to-engage-consumers-sell-more) ### [![What is agile execution and how can it help your brand maximise the biggest selling events this year?](https://blog.weareavidity.com/hubfs/shutterstock_333722087.jpg) 25 August 2022 What is agile execution and how can it help your brand maximise the biggest selling events this year? It’s no surprise 2022 is a big year for brands with a number of key events – including a few on the horizon.](https://blog.weareavidity.com/what-is-agile-execution-and-how-can-it-help-your-brand-maximise-the-biggest-selling-events-this-year) ### [![How can your brand thrive in outlet? Find solutions to 6 common challenges in store…](https://blog.weareavidity.com/hubfs/shutterstock_1899164494.jpg) 22 August 2022 How can your brand thrive in outlet? Find solutions to 6 common challenges in store… When it comes to FMCG brands, having the right strategy in store is key to success. Not only do you have to consider the right channels for your brand, but you have to gain product visibility and.](https://blog.weareavidity.com/how-can-your-brand-thrive-in-outlet-find-solutions-to-6-common-challenges-in-store-) ### [![Looking for the full package to help you sell more in any sector? Discover how: from head office, to in-outlet and engaging with consumers…](https://blog.weareavidity.com/hubfs/shutterstock_1949816752.jpg) 12 August 2022 Looking for the full package to help you sell more in any sector? Discover how: from head office, to in-outlet and engaging with consumers… With the ever-changing economy, evolving consumer habits and a retail and purchasing landscape that’s constantly in-flux, brands need to be primed to adapt and meet the demands & challenges that will.](https://blog.weareavidity.com/looking-for-the-full-package-to-help-you-sell-more-in-any-sector-discover-how-from-head-office-to-in-outlet-and-engaging-with-consumers-) ### [![What data can help you emerge as a winner in Convenience retail? A deep dive into EPOS data insights in 5 popular symbol and independent Convenience retail categories](https://blog.weareavidity.com/hubfs/shutterstock_1538513645.jpg) 12 July 2022 What data can help you emerge as a winner in Convenience retail? A deep dive into EPOS data insights in 5 popular symbol and independent Convenience retail categories The opportunity in Convenience is larger than ever before – in fact a shift in consumer behaviour during the pandemic led to a significant spike in Convenience shopping. In the last quarter of 2021,.](https://blog.weareavidity.com/what-data-can-help-you-emerge-as-a-winner-in-convenience-retail-a-deep-dive-into-epos-data-insights-in-5-popular-symbol-and-independent-convenience-retail-categories) ### [![The changing landscape of the Grocery sector: Ensure your brand is thriving - not just surviving!](https://blog.weareavidity.com/hubfs/shutterstock_619987547.jpg) 08 July 2022 The changing landscape of the Grocery sector: Ensure your brand is thriving - not just surviving! The Grocery sector has always been a vital part of the retail landscape – keeping consumers fed and stocked up on essentials! Throughout June, we got to grips with how the channel has evolved in the.](https://blog.weareavidity.com/the-changing-landscape-of-the-grocery-sector-ensure-your-brand-is-thriving-not-just-surviving) ### [![How EPOS data can help your brand make smarter decisions in Grocery](https://blog.weareavidity.com/hubfs/shutterstock_2031875894-1.jpg) 04 July 2022 How EPOS data can help your brand make smarter decisions in Grocery With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External factors, stock issues and new trends means they need to constantly.](https://blog.weareavidity.com/how-epos-data-can-help-your-brand-make-smarter-decisions-in-grocery) ### [![Get your team strategy right in Grocery to keep you agile while always being there during peak periods. Fixed term vs Permanent teams: Two experts views from the sector](https://blog.weareavidity.com/hubfs/shutterstock_195176249.jpg) 30 June 2022 Get your team strategy right in Grocery to keep you agile while always being there during peak periods. Fixed term vs Permanent teams: Two experts views from the sector As the retail environment changes, so too do the needs of a brand. In the past, field-marketing options were limited and came in the form of a permanent year-round or activation teams - often planned.](https://blog.weareavidity.com/get-your-team-strategy-right-in-grocery-to-keep-you-agile-while-always-being-there-during-peak-periods.-fixed-term-vs-permanent-teams-two-experts-views-from-the-sector) ### [![3 reasons why your brand should use agile teams in Grocery](https://blog.weareavidity.com/hubfs/shutterstock_2127719537.jpg) 27 June 2022 3 reasons why your brand should use agile teams in Grocery Although the Grocery sector is on the rise again, we’re not out the woods yet. In the next few months, the sector will face a new set of challenges that brands will need to consider. Amid the.](https://blog.weareavidity.com/3-reasons-why-your-brand-should-use-agile-teams-in-grocery) ### [![What’s happening in Grocery and what can we expect to see in future? An Expert’s view of the sector](https://blog.weareavidity.com/hubfs/thumbnail%20(1).jpg) 20 June 2022 What’s happening in Grocery and what can we expect to see in future? An Expert’s view of the sector Grocery has always been one of the most important retail channels, keeping consumers fed and supplying them with their everyday essentials. Throughout the pandemic, the sector met big challenges when.](https://blog.weareavidity.com/whats-happening-in-grocery-and-what-can-we-expect-to-see-in-future-an-experts-view-of-the-sector) [Prev](https://blog.weareavidity.com/author/kirsty-whyte/page/5) [3](https://blog.weareavidity.com/author/kirsty-whyte/page/3) [4](https://blog.weareavidity.com/author/kirsty-whyte/page/4) [5](https://blog.weareavidity.com/author/kirsty-whyte/page/5) [6](https://blog.weareavidity.com/author/kirsty-whyte/page/6) [7](https://blog.weareavidity.com/author/kirsty-whyte/page/7) [Next](https://blog.weareavidity.com/author/kirsty-whyte/page/7) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.