Although the Grocery sector is on the rise again, we’re not out the woods yet. In the next few months, the sector will face a new set of challenges that brands will need to consider. Amid the cost-of-living crisis, there are new consumer spending habits, High Fat, Salt and Sugar (HFSS) legislation and supply chain and stock issues. Now more than ever, brands need to ensure they have the right people in the right place to keep sales steady and avoid any losses.
Today, permanent colleagues aren’t the only solution as more brands discover the benefits of agile field marketing teams. A fast, yet effective way of getting the resource you need, so why aren’t more brands taking advantage of this dedicated service?
Discover our 3 reasons why your brand should use agile teams in Grocery…
1. Skilled teams ready to ramp up your sales activity
Like permanent teams, agile colleagues are recruited based on their skills and retail background in a variety of key sectors including Grocery. They are Managers that are used to working to any timeframe and are ready to step in at short-notice to deliver results. Agile teams are recruited just for your brand and can offer that tailored experience with a breadth of product knowledge and experience of systems and processes in stores.
2. Make the most of seasonal peaks with a dedicated team
Perhaps one of the biggest advantages of agile teams is the ability to maximise key seasonal selling peaks. Whether it’s Summer, Christmas or major sporting events like the World Cup (this year, Christmas and the World Cup overlap) – the sales potential is huge and you’re going to need that extra level of support. In Grocery, this is particularly important as the sector constantly adapts to meet product trends and consumer habits. Bring in a dedicated agile team to help you make the most of seasonal events and ensure your brand gets the additional activity it needs to beat competitors.
3. Save costs on extra permanent teams but still get results
If you’re looking to ramp up your sales activity but don’t have the budget to commit to a permanent team, agile could be the answer. Your brand can save on year-round, field-marketing colleagues whilst still fulfilling the sales activity you need. With further uncertainty in the Grocery sector, an agile team means you can recruit as and when required. Available whenever you need it, in any region - agile teams are a flexible option to keep costs down but sales up!
Does your brand have a particular campaign planned or simply needs some extra support? An agile team is ready to step in to deliver results. Talk to us to find out more: Contact | Avidity (weareavidity.com)