--- title: News | Kirsty Whyte (4) description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. (4) --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![Meet the exec: Asim Muhammad takes on new role as Chief Information Officer at Avidity](https://blog.weareavidity.com/hubfs/asim-profile.jpg) 10 February 2023 Meet the exec: Asim Muhammad takes on new role as Chief Information Officer at Avidity This January Asim took on a new role of Chief Information Officer at Avidity, expanding upon his previous Chief Technology Officer role. In his new role he will be accountable for group insight,.](https://blog.weareavidity.com/meet-the-exec-asim-muhammad) ### [![Wave appoints new Head of Experiential, Charlotte Chapman, cementing their commitment to creating excellent brand and consumer experiences in UK and Ireland](https://blog.weareavidity.com/hubfs/Charlotte%20Chapman%20Wave.png) 09 February 2023 Wave appoints new Head of Experiential, Charlotte Chapman, cementing their commitment to creating excellent brand and consumer experiences in UK and Ireland Wave, the agile field marketing, sales and brand experience agency in Avidity Group Ltd, have appointed a new Head of Experiential in preparation for growth acceleration in the brand experience arena.](https://blog.weareavidity.com/wave-appoints-new-head-of-experiential-charlotte-chapman-cementing-their-commitment-to-creating-excellent-brand-and-consumer-experiences-in-uk-and-ireland) ### [![Thank DART it’s Friday! Start the weekend right with data-driven execution…](https://blog.weareavidity.com/hubfs/DART%20Billboard%20social.png) 08 February 2023 Thank DART it’s Friday! Start the weekend right with data-driven execution… Does your brand know the best day for sales? Are your products fully stocked in the right places at the right times, ready to kick-start the weekend?](https://blog.weareavidity.com/thank-dart-its-friday-start-the-weekend-right-with-data-driven-execution-) ### [![Brands, make your budget work harder to add the most value in 2023](https://blog.weareavidity.com/hubfs/Week%204%20closing%20blog%20banner-1.png) 02 February 2023 Brands, make your budget work harder to add the most value in 2023 Follow these 4 steps to succeed this year… 2022 came with its challenges and we expect to see some of those linger this year. The cost-of-living crisis is still in full swing with everyone feeling.](https://blog.weareavidity.com/brands-make-your-budget-work-harder-to-add-the-most-value-in-2023) ### [![Discover how to tackle challenges at Head Office, In Outlet & Engaging Consumers to enable your brand to sell more…](https://blog.weareavidity.com/hubfs/Week%204%20intro%20support%20blog.png) 30 January 2023 Discover how to tackle challenges at Head Office, In Outlet & Engaging Consumers to enable your brand to sell more… In a competitive retail environment, brands have to consider everything when planning their strategy - from planning at Head Office, to selling in store and ultimately driving consumer engagement..](https://blog.weareavidity.com/discover-how-to-tackle-challenges-at-head-office-in-outlet-engaging-consumers-to-enable-your-brand-to-sell-more-1) ### [![Never miss an opportunity in Grocery again: How to unlock your brand’s sales potential with EPOS analytics](https://blog.weareavidity.com/hubfs/Week%203%20grocery%20blog.png) 25 January 2023 Never miss an opportunity in Grocery again: How to unlock your brand’s sales potential with EPOS analytics With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External factors, stock issues and new trends means they need to constantly.](https://blog.weareavidity.com/never-miss-an-opportunity-in-grocery-again-how-to-unlock-your-brands-sales-potential-with-epos-analytics) ### [![Data is the difference between smashing and missing your strategic goals in Convenience and Grocery in 2023](https://blog.weareavidity.com/hubfs/Data%20intro%20blog-1.png) 23 January 2023 Data is the difference between smashing and missing your strategic goals in Convenience and Grocery in 2023 Discover how EPOS analytics can help you add value and maximise more opportunities in 2 key sectors... We all know data is power, and this couldn’t be more true when navigating the changing retail.](https://blog.weareavidity.com/data-is-the-difference-between-smashing-and-missing-your-strategic-goals-in-convenience-and-grocery-in-2023) ### [![How to build a high performing team. Three top tips to achieve the perfect balance of talent and structure to fit any budget.](https://blog.weareavidity.com/hubfs/Week%202%20blog%20post%20v2%20(2).jpg) 16 January 2023 How to build a high performing team. Three top tips to achieve the perfect balance of talent and structure to fit any budget. The need for excellent retail execution is nothing new, but choosing the right team structure to achieve this has become increasingly complicated and more important than ever today. This year, the.](https://blog.weareavidity.com/how-to-build-a-high-performing-team...-three-top-tips-to-achieve-the-perfect-balance-of-talent-and-structure-to-fit-any-budget) ### [![Beat the January execution hangover and make your budget work harder with our top tips for selling more in 2023…](https://blog.weareavidity.com/hubfs/Week%201%20blog%20post%20v2.jpg) 09 January 2023 Beat the January execution hangover and make your budget work harder with our top tips for selling more in 2023… So, the festivities are over, we’ve brought in the New Year and 2023 is officially underway…what next?](https://blog.weareavidity.com/beat-the-january-execution-hangover-and-make-your-budget-work-harder-with-our-top-tips-for-selling-more-in-2023-) ### [![Get it right at the shelf to sell more: 2 ways to ensure you win all year](https://blog.weareavidity.com/hubfs/Intro%20blog%20right%20dec%20campaign%20yellow%20banner.png) 28 November 2022 Get it right at the shelf to sell more: 2 ways to ensure you win all year As the end of the year approaches, it’s time to reflect on what’s been a year packed full of opportunities and challenges for everyone across industries and sectors. The impact of external factors.](https://blog.weareavidity.com/get-it-right-at-the-shelf-to-sell-more-2-ways-to-ensure-you-win-all-year) [Prev](https://blog.weareavidity.com/author/kirsty-whyte/page/3) [2](https://blog.weareavidity.com/author/kirsty-whyte/page/2) [3](https://blog.weareavidity.com/author/kirsty-whyte/page/3) [4](https://blog.weareavidity.com/author/kirsty-whyte/page/4) [5](https://blog.weareavidity.com/author/kirsty-whyte/page/5) [6](https://blog.weareavidity.com/author/kirsty-whyte/page/6) [Next](https://blog.weareavidity.com/author/kirsty-whyte/page/5) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.