Today, the different ways to deliver your brand objectives are vast. One size doesn’t fit all and there are a variety of solutions to consider when deciding how to best hit your brand goals or budget.
As 2023 creeps closer, let us introduce you to 5 solutions that are guaranteed to elevate your strategy and allow your budget to go further. Read on to discover which service is right for your brand for the year ahead..
1. Sales Surge: Surge your sales for peak selling periods and maximise every opportunity
Sales Surge allows you to seize those all-important selling opportunities through a new style of fixed term teams where and when you need it most. Make the most of seasonal peaks in specific regions or locations, improve your distribution and visibility where and when it matters, grow share for your brand or launch a new product with ease and efficiency. Get access to the best people, technology, training, channel & retailer expertise, and toolkit on tap, ready to go whenever you need it.
2. Syndication: Share costs and coverage to make your budget go further
With a syndicated approach your brand will share store coverage with other brands that fit similar requirements to yours. This also means you share the cost, removing existing limitations on the amount of stores your field sales team visit. Your budget can go further since you’re no longer leveraging the costs of a permanent field sales team on your own.
Deploying a syndicated solution for permanent teams can deliver benefits in a volatile environment. This is particularly important right now as the landscape of retail continues to change. More brands are feeling the pinch with tighter budgets and the impact of the cost-of-living crisis.
3. Tactical Strike: Deliver winning tactical activity - striking when and where you need it
Try Tactical Strike for bursts of planned brand activation to ensure that your execution is delivering results, in all the right places. Get event or location led support with NPD, promotions, product recall, and merchandising. This is a great option for short-term activities planned throughout the year - activity can be planned and executed in a matter of days.
Brands can benefit from availability throughout the UK and Ireland, allowing products to be seen by consumers in your preferred location at the optimum time to sell. The activation timeframe may be shorter but there’s no compromise on scale. Unlimited scale means your brand can choose any number of visits to store a day, any day.
4. Availability Boost: Boost your product availability and fill your gaps in Grocery & Convenience
Availability Boost offers real-time resource combined with EPOS analytics to be in the right place at the right time – fixing any unexpected barrier to sales. Available across two of the biggest retail sectors - Grocery and Convenience, get 24/7 execution of your brand with our lightning-fast response time. Our EPOS analytics directs sales teams to make smarter decisions each time whilst identifying and addressing challenges on the go.
Avoid external challenges such as supply chain issues and product shortages by staying on top of this in-outlet - avoiding availability issues and ensure your shelves are stocked with products in prime position. Having access to the right data will make the difference in edging out competitors.
5. Outsourcing: Switch from in-house to outsourced & tap into expert resource
Outsourcing field sales can deliver big benefits in a volatile environment. It provides brands with flexibility that in-house teams often don’t have by offering different team resource to suit your brand such as fixed-term teams. This enables every opportunity to be taken and change to happen fast if budgets shift. This option can also unlock efficiency for your brand, resulting in cost savings. This is down to agencies having a lower cost base and overheads.
Specialised knowledge and experience from agencies who work with and have gathered insight from multiple channels, sectors and clients means your brand can leverage this to achieve better performance with your field sales compared to managing this in-house.
if you’re looking to step away from the traditional approach to delivering your brand objectives and consider something new for 2023, talk to us about our flexible and cost-effective solutions. We can deliver an option that is tailored to your brand and ensure you’re allocating your budget in the right places with maximum impact. Arrange a call to discuss your challenges and our experts will advise which solution(s) would benefit you most.
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