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27 October 2023

3 ways to get more peak season sales without breaking the bank: Sell more with agile teams, data and engaging experiences

The countdown to peak season is on with brands facing maximum selling opportunities over the festive period! With prep started well in advance, most brands should be confident in their strategies for.

03 October 2023

Makeover your sales strategy: How to break into other sectors like the On Trade, Professional Beauty and DIY sectors with our formula for success…

Today, there are endless retail sectors with growing opportunities for the right brands and their products. Although it’s true that each sector may come with different challenges, the formula for.

12 September 2023

What is brand immersion & how can your agency use it to give you a competitive edge?

When talking about brand experiences, "immersion" refers to the process of deeply engaging and involving consumers in a brand's identity, values, products, in an immersive and entertaining experience.

06 September 2023

8 reasons Sampling is essential in today’s market. Give your brand a competitive edge by putting your product in their hands.

Guest Blog by our expert Charlotte Liddiard, Head of Experiential at Wave At one time or another, we’ve all received free samples at train stations, food stalls, supermarkets or events. However, it’s.

01 September 2023

Consumer Acquisition: the best way to recruit long-lasting customers is by matching their needs to your brand

Today, it’s so easy for consumers to head online and purchase a product within minutes - usually getting it delivered the next day - or to head into a store or outlet to find a bargain.  However,.

25 August 2023

What's the most impactful way for brands to excite and delight consumers?

Engage, educate, influence & measure success. Whether you’re trying to get your product seen, encourage signs ups, or sell, you first need to capture the attention of your audience. What better.

23 August 2023

Avidity Group appoints new Chief Financial Officer, Jon Chambers

We are delighted to welcome our new Chief Financial Officer, Jon Chambers. Jon joined our Group in July and had a handover with our former Finance Director, Michelle Jordan who retired earlier this.

28 July 2023

Prevent issues and take action NOW: 3 ways DART can predict the future & transform your strategy in Grocery

With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External cost pressures, availability issues and shifting consumer trends means.

24 July 2023

The future of Convenience analytics: 5 ways to transform your Convenience strategy with the power of data

As the industry continues to evolve and face external factors, brands need to be smarter than ever with their decisions in order to maximise opportunities. Do you know which of your products you’re.

13 July 2023

Don’t miss out on these brand new enhancements set to transform your sales performance in the Convenience Sector...

Pinpoint enables brands to target where, what, and how to sell more products in symbol and independent Convenience retail. With modules to suit the needs of any brand, you can choose to license the.