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Posts by Month

02 May 2023

Colleague Takeover: Hear from the people at the heart of our business

A big part of our identity at Avidity Group is based on an inclusive, people focused culture, that puts our colleagues at the forefront. This month we want to celebrate that by doing something a.

28 April 2023

Experience. Educate. Sell: 3 ways to transform how you reach and engage your consumers with teams who will assist consumers through a sale

Customer-centricity is at the heart of customer acquisition. This whole proposition centres around finding a match to a consumers individual needs and desires to ultimately help them purchase the.

18 April 2023

Let’s talk mystery shop: Discover why Mystery Shop is improving customer experience, loyalty and gaining competitive advantage for brands

What is mystery shop and why do brands need to be using it?“The end goal of a mystery shop is to provide objective, unbiased feedback on the customer experience. This is needed to help brands make.

13 April 2023

Why is retailer engagement so important? Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft

Colleague Spotlight: Jack Woodburn, Territory Manager - Microsoft

06 April 2023

Convert your audience into buyers with a blend of conversation, retailer engagement and education

Today, it’s not enough to simply showcase your products in stores. Instead, you have to engage consumers at the first point of contact with your brand and take them on a journey to convert them into.

03 April 2023

Bring your brand to life with lasting experiences that engage consumers & drive advocacy

It’s no secret that your consumers play a key role in the success of your products – get them engaged and watch your sales increase. However, how do you incorporate winning consumer engagement whilst.

24 March 2023

Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers?

Over the next four weeks we’ll be taking a deep dive into consumer experiences, brand education and customer aquisition all through the lenses of assisted sell. We’ll take a look at the types of.

22 March 2023

Unlock data in key sectors or risk being left behind: Discover the power of Pinpoint & DART for Convenience & Grocery channels

Do you know which categories are your best performers in the Convenience sector? Do you know which stores sell most of your product or which stores have the highest opportunity to sell more? How.

22 March 2023

New feature announcement: Predictive supply chain alerting goes live on DART this month

Officially the most advanced EPOS data and analytics tool available in Grocery

03 March 2023

Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next.

There’s a lot of noise in the industry just now about the importance of data and where is the best place to get it. But aside from a few high level trends we’re not really seeing anyone actually show.