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03 September 2026

I brought two field teams in-house. Here’s what the business case never showed.

Claire Baigrie spent 25 years brand side in drinks, budgeting for in-house field teams and then running them. She now sits agency side as Partnership and Marketing Director at Avidity. This is what.

04 August 2026

In-house, outsourced or hybrid? How to choose the right field model

Every few years, most brand commercial teams end up in the same meeting: is our field model still right for us? It usually starts with a budget challenge, a coverage gap or a new commercial director..

04 August 2026

The true cost of a field team: what the salary line doesn't tell you

Ask most commercial teams what their field operation costs and they'll quote the payroll. But for many brands the salary line only tells part of the story. The wider costs of maintaining field.

09 July 2026

Avidity Launches DART in Ireland, Giving Brands a Powerful New Way to Turn Data into Sales Growth

Avidity has announced the launch of DART in Ireland through its agency Thumbprint, bringing a proven retail analytics and field execution platform to Irish brands for the first time. Already.

30 March 2026

The ROI of Field Sales: What Every Brand Should Know

In a market defined by cost pressures, shifting shopper behaviour and increasing scrutiny on spend, field sales can no longer be treated as a black box. Senior leaders want to know: what are we.

29 April 2025

Welcoming Claire Baigrie: Our New Partnership & Marketing Director

We’re excited to welcome Claire Baigrie, who recently joined Avidity as our new Partnership & Marketing Director. With a passion for brands, a commercial mindset, and a strong focus on culture,.

11 February 2025

Expert insights: Why are promotions starting up to four months in advance? How soon is too soon to land your seasonal execution?

When it comes to seasonal promotions, we’re seeing products on the shelves earlier than ever. Easter eggs in store as early as December last year left consumers baffled as they hadn't even completed.

06 February 2025

Easter eggs in December: Are brands cracking up? Why is seasonal execution starting earlier than ever?

28 June 2024

Put a little Zing into your sales with the introduction of Avidity Group’s new agency

We are delighted to announce the launch of the latest addition to our Group of sales and marketing agencies, Zing. Zing is our new dedicated tactical agency, providing agile services to help you sell.

27 March 2024

Avidity Group appoints new Group People Director, Sara Copeland

We are delighted to welcome our new Group People Director Sara Copeland. Sara (pronounced Sarah) joined our Group in March and replaces Barry Dow who leaves us in April. Sara joins us following a.