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11 February 2025

Expert insights: Why are promotions starting up to four months in advance? How soon is too soon to land your seasonal execution?

When it comes to seasonal promotions, we’re seeing products on the shelves earlier than ever. Easter eggs in store as early as December last year left consumers baffled as they hadn't even completed.

06 February 2025

Easter eggs in December: Are brands cracking up? Why is seasonal execution starting earlier than ever?

28 June 2024

Put a little Zing into your sales with the introduction of Avidity Group’s new agency

We are delighted to announce the launch of the latest addition to our Group of sales and marketing agencies, Zing. Zing is our new dedicated tactical agency, providing agile services to help you sell.

27 March 2024

Avidity Group appoints new Group People Director, Sara Copeland

We are delighted to welcome our new Group People Director Sara Copeland. Sara (pronounced Sarah) joined our Group in March and replaces Barry Dow who leaves us in April. Sara joins us following a.

30 January 2024

8 ways to leverage EPOS data to increase sales in 2024, from store level to national account level

Make DART part of your daily routine in 2024, use it as a tool to avoid lost sales and prevent and address challenges now. Our DART expert Lewis Baker shares his top tips for getting the most out of.

16 January 2024

Unlock your data to level up in 2024: the perfect remedy to beat your January execution hangover!

So, the festivities are over, we’ve brought in the New Year, and 2024 is officially underway…what’s next?

27 October 2023

3 ways to get more peak season sales without breaking the bank: Sell more with agile teams, data and engaging experiences

The countdown to peak season is on with brands facing maximum selling opportunities over the festive period! With prep started well in advance, most brands should be confident in their strategies for.

03 October 2023

Makeover your sales strategy: How to break into other sectors like the On Trade, Professional Beauty and DIY sectors with our formula for success…

Today, there are endless retail sectors with growing opportunities for the right brands and their products. Although it’s true that each sector may come with different challenges, the formula for.

12 September 2023

What is brand immersion & how can your agency use it to give you a competitive edge?

When talking about brand experiences, "immersion" refers to the process of deeply engaging and involving consumers in a brand's identity, values, products, in an immersive and entertaining experience.

06 September 2023

8 reasons Sampling is essential in today’s market. Give your brand a competitive edge by putting your product in their hands.

Guest Blog by our expert Charlotte Liddiard, Head of Experiential at Wave At one time or another, we’ve all received free samples at train stations, food stalls, supermarkets or events. However, it’s.