News

Posts by Month

27 March 2024

Avidity Group appoints new Group People Director, Sara Copeland

We are delighted to welcome our new Group People Director Sara Copeland. Sara (pronounced Sarah) joined our Group in March and replaces Barry Dow who leaves us in April. Sara joins us following a.

30 January 2024

8 ways to leverage EPOS data to increase sales in 2024, from store level to national account level

Make DART part of your daily routine in 2024, use it as a tool to avoid lost sales and prevent and address challenges now. Our DART expert Lewis Baker shares his top tips for getting the most out of.

16 January 2024

Unlock your data to level up in 2024: the perfect remedy to beat your January execution hangover!

So, the festivities are over, we’ve brought in the New Year, and 2024 is officially underway…what’s next?

27 October 2023

3 ways to get more peak season sales without breaking the bank: Sell more with agile teams, data and engaging experiences

The countdown to peak season is on with brands facing maximum selling opportunities over the festive period! With prep started well in advance, most brands should be confident in their strategies for.

03 October 2023

Makeover your sales strategy: How to break into other sectors like the On Trade, Professional Beauty and DIY sectors with our formula for success…

Today, there are endless retail sectors with growing opportunities for the right brands and their products. Although it’s true that each sector may come with different challenges, the formula for.

12 September 2023

What is brand immersion & how can your agency use it to give you a competitive edge?

When talking about brand experiences, "immersion" refers to the process of deeply engaging and involving consumers in a brand's identity, values, products, in an immersive and entertaining experience.

06 September 2023

8 reasons Sampling is essential in today’s market. Give your brand a competitive edge by putting your product in their hands.

Guest Blog by our expert Charlotte Liddiard, Head of Experiential at Wave At one time or another, we’ve all received free samples at train stations, food stalls, supermarkets or events. However, it’s.

01 September 2023

Consumer Acquisition: the best way to recruit long-lasting customers is by matching their needs to your brand

Today, it’s so easy for consumers to head online and purchase a product within minutes - usually getting it delivered the next day - or to head into a store or outlet to find a bargain.  However,.

25 August 2023

What's the most impactful way for brands to excite and delight consumers?

Engage, educate, influence & measure success. Whether you’re trying to get your product seen, encourage signs ups, or sell, you first need to capture the attention of your audience. What better.

23 August 2023

Avidity Group appoints new Chief Financial Officer, Jon Chambers

We are delighted to welcome our new Chief Financial Officer, Jon Chambers. Jon joined our Group in July and had a handover with our former Finance Director, Michelle Jordan who retired earlier this.