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12 September 2023

What is brand immersion & how can your agency use it to give you a competitive edge?

When talking about brand experiences, "immersion" refers to the process of deeply engaging and involving consumers in a brand's identity, values, products, in an immersive and entertaining experience.

06 September 2023

8 reasons Sampling is essential in today’s market. Give your brand a competitive edge by putting your product in their hands.

Guest Blog by our expert Charlotte Liddiard, Head of Experiential at Wave At one time or another, we’ve all received free samples at train stations, food stalls, supermarkets or events. However, it’s.

01 September 2023

Consumer Acquisition: the best way to recruit long-lasting customers is by matching their needs to your brand

Today, it’s so easy for consumers to head online and purchase a product within minutes - usually getting it delivered the next day - or to head into a store or outlet to find a bargain.  However,.

25 August 2023

What's the most impactful way for brands to excite and delight consumers?

Engage, educate, influence & measure success. Whether you’re trying to get your product seen, encourage signs ups, or sell, you first need to capture the attention of your audience. What better.

23 August 2023

Avidity Group appoints new Chief Financial Officer, Jon Chambers

We are delighted to welcome our new Chief Financial Officer, Jon Chambers. Jon joined our Group in July and had a handover with our former Finance Director, Michelle Jordan who retired earlier this.

28 July 2023

Prevent issues and take action NOW: 3 ways DART can predict the future & transform your strategy in Grocery

With the ever-changing nature of the Grocery sector, one thing brands want to be certain about is their product sales. External cost pressures, availability issues and shifting consumer trends means.

24 July 2023

The future of Convenience analytics: 5 ways to transform your Convenience strategy with the power of data

As the industry continues to evolve and face external factors, brands need to be smarter than ever with their decisions in order to maximise opportunities. Do you know which of your products you’re.

13 July 2023

Don’t miss out on these brand new enhancements set to transform your sales performance in the Convenience Sector...

Pinpoint enables brands to target where, what, and how to sell more products in symbol and independent Convenience retail. With modules to suit the needs of any brand, you can choose to license the.

10 July 2023

Use EPOS data to gain a competitive edge, or be prepared to get left on the shelf…

It’s no secret that the retail environment is constantly changing due to new trends and impact from external factors. Today, brands need to be top of their game, equipped with continuous knowledge on.

20 June 2023

Discover 2 ways to level up your execution this peak season

When brands head into the Christmas peak season selling period they need to ensure that they are well equipped for the extra sales opportunities the season offers.