Put a little Zing into your sales with the introduction of Avidity Group’s new agency

24 June 2024
Author: Kirsty Whyte

We are delighted to announce the launch of the latest addition to our Group of sales and marketing agencies, Zing.
Zing is our new dedicated tactical agency, providing agile services to help you sell more across UK and Irish markets.





This comes at an exciting time for Avidity Group as we continue to grow across the UK and Ireland. Zing will focus on our tactical offering to clients, while our Wave agency will solely deliver consumer engagement services.


Avidity Group CEO Jill Ross comments, 

"I’m delighted to be celebrating the launch of Zing as part of the Avidity group. Our business is already famous for our tactical services, so it’s great to be launching an agency that brings dedicated focus to this part of our service offering.  

Zing will ensure our business continues to develop the propositions that brands need to deliver outstanding execution and grow sales, by combining the speed, quality and agility that’s required to win today and in the future.  

I look forward to helping our current clients continue to outperform in the market, and to welcoming new clients through the outstanding agile and tactical services that Zing has to offer."


Make your sales amaZING

Our Zing team will help maximise brand sales by making sure your brand is in front of consumers. This will be delivered through 4 key services:


  • Tactical Strike

             o Pulses of planned tactical activation to give you flawless execution. Get event or   location led support with NPD, promotions, product recall, and merchandising.

  • Sales Surge

             o Improve distribution and visibility across regions or in specific locations to grow market share or launch a new product and seize your sales opportunities.

  • Availability Boost

             o Real-time resource combined with EPOS analytics to get you in the right place at the right time – fixing any unexpected barrier to sales in Grocery.

  • Insight Burst

           o A snapshot of the market to see how your products or brands are performing in situ to give you an invaluable retailer and consumer eye view of your brand where your field teams can’t reach.


David Easson, Head of Zing shared,

“I’m extremely proud and excited to be heading up Zing, our new tactical agency. The growth that has led to the launch of Zing is testament to our incredible team and clients. We’re off to a fast start launching two new teams in our first week and have more incredible brand campaigns launching over the summer months.” 



Delivering the A-Z of sales within our Group


From A-Z, we’re proud to offer a collection of tailored services to help brands deliver results, whatever their goal. Our new Zing agency strengthens our existing Group proposition with 5 agencies in our family:


Avidity A to Z v4


We’ve refined our proposition to help us be the best provider for brands in the current volatile market.

Zing delivers tactical services and compliments our field marketing offering from both our McCurrach and Standout agencies, while EPOS analytics and insight services are delivered by Thumbprint, and campaigns to engage directly with consumers are delivered by our Wave agency. Avidity continues to house our central support functions which help each agency with what they need to deliver for clients.


Our new structure allows us to offer a more focused approach for our clients, whilst accelerating our growth in the market.


Talk to us to find out how we can elevate your brand through one or a combination of our Group services.


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Get in touch

For more information on Avidity or how any of our teams across our broad Group of sales & marketing agencies can help you sell more, contact us.


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