---
title: News | field marketing
description: field marketing | As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
---
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# News & Insights
As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.
- [field marketing](https://blog.weareavidity.com/mccurrach/tag/field-marketing)
- [McCurrach](https://blog.weareavidity.com/mccurrach/tag/mccurrach)
### [.jpg) 4 ways brands can succeed in the Away from Home sector Away from home is a broad sector with over 400,000 outlets across several channels. The sector’s ability to reach such a wide set of consumers means 28 February 2022](https://blog.weareavidity.com/mccurrach/news-insights/how-to-win-in-away-from-home-this-summer-0)
### [ Why more brands should embrace the Away from Home sector in 2022 Away From Home is a complex sector, with over 400,000 UK outlets across several channels.This includes commercial food service such as QSR (quick 02 February 2022](https://blog.weareavidity.com/mccurrach/why-more-brands-should-embrace-the-away-from-home-sector-in-2022)
### [ Conquer Convenience step 3: How to increase consumer purchase This week, we return with step 3 of our Convenience eco-system. When we think about retail success, consumer engagement (and sales) is at the top of 17 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-step-3-how-to-increase-consumer-purchase)
### [ Conquer Convenience step 1: Strategy and Store Targeting If you want to win in Convenience but can’t get your strategy right, keep reading... In our last blog we introduced you to our Convenience ecosystem, 05 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-strategy-and-store-targeting)
### [ Conquer Convenience in 4 simple steps As we enter 2022, we are focussing on the world of Convenience for the next four weeks. Since the pandemic began, this sector has experienced 04 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-in-4-simple-steps)
### [ Driving Sustainability: Meet our EV Drivers In the aftermath of the COP26 climate conference – and amid the ongoing climate crisis – many of us are asking what we can do to alleviate the 15 November 2021](https://blog.weareavidity.com/mccurrach/driving-sustainability-meet-our-ev-drivers)
### [ Tech Takeover: Winning hearts & minds in technology retail This month we teamed up with our tech colleagues for a Tech Takeover campaign. Technology retail is a key sector which has experienced significant 12 November 2021](https://blog.weareavidity.com/mccurrach/tech-takeover-winning-hearts-minds-in-technology-retail)
### [ Post-covid planning and strategy: Key lessons for brands to win in their marketplace Over eighteen months since the pandemic started, we’re on the road recovery as we adapt to the ‘new normal.’ It’s clear the worst days are behind us 29 September 2021](https://blog.weareavidity.com/mccurrach/post-covid-planning-and-strategy-key-lessons-for-brands-to-win-in-their-marketplace)
### [ How brands can win in the away from home sector post-covid & transform their strategy for 2022: An expert’s view Away from home (AFH) is a key sector that was impacted by Covid, with the country forced to navigate the closures of hospitality, offices, 20 September 2021](https://blog.weareavidity.com/mccurrach/how-brands-can-win-in-the-away-from-home-sector-post-covid-transform-their-strategy-for-2022-an-experts-view)
### [ How can brands win in the convenience sector post-covid & secure their strategy for 2022: An expert’s view With more people staying at home and working from home over the past 18 months, we’ve seen a huge increase in shopping locally. The convenience 14 September 2021](https://blog.weareavidity.com/mccurrach/how-can-brands-win-in-the-convenience-out-of-home-sector-post-covid-secure-their-strategy-for-2022-an-experts-view)
### [ How can brands win in the technology & consumer electronics sector post-covid & what do they need to do to get their strategy right for 2022?: An expert’s view During the pandemic, technology emerged as a key theme and lifeline for many as the world evolved. A shift to online shopping and digital services 06 September 2021](https://blog.weareavidity.com/mccurrach/how-can-brands-win-in-the-technology-consumer-electronics-sector-post-covid-what-do-they-need-to-do-to-get-their-strategy-right-for-2022-an-experts-view)
### [ How brands can win in grocery post-covid & get their strategy right for 2022: An expert view from the sector Grocery retail saw large shifts because of covid. The influence led to a significant shift in consumer behaviour, resulting in a surge in online 31 August 2021](https://blog.weareavidity.com/mccurrach/how-brands-can-win-in-grocery-post-covid-get-their-strategy-right-for-2022-an-expert-view-from-the-sector)
- [1](https://blog.weareavidity.com/mccurrach/tag/field-marketing/page/1)
- [2](https://blog.weareavidity.com/mccurrach/tag/field-marketing/page/2)
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