News | field marketing (2)

We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

The future of field marketing in the new world - post covid planning and trends for 2022

The last government announcement saw a lift on restrictions in the UK and Ireland, bringing with it a newfound sense of relief. In some nations we’ve

26 August 2021

We're proud of our people #beproud

This month we celebrated Pride, an important event surrounding diversity and inclusion - something that we continue to strive for at McCurrach. It’s

30 June 2021

Act now to maximise seasonal selling opportunities: 5 events you can’t miss!

The pandemic has fundamentally reshaped how consumers live, work, shop and play. Last year forced brands to adapt or axe entire campaigns due to the

24 May 2021

How brands can take advantage of opportunities in Away from Home in 2021

Away from home is a complex sector, with over 400,000 outlets across several channels. Prior to lockdown, the Away From Home (AFH) sector was in a

13 April 2021

Do you know what display types drive the most sales in store?

It’s easy for brands and field teams to track product uplift when locations are fixed. However, displays drive sales. But having multiple products

11 March 2021

Why using EPOS analytics data in retail is a game changer

Data plays an important role in field sales, today more than ever. Being able to use data to effectively direct teams to act efficiently in store in

02 March 2021

How brands can prepare to take advantage of opportunities in the Away from Home sector in 2021

Away from home is a complex sector, comprising of over 400,000 outlets across several channels.

16 November 2020

What do brands need to do to survive lockdown 2.0 and improve retail execution in Grocery Multiples?

Recently, Kantar reported that take-home grocery sales rose by 9.4% in the 12-week period leading up to 4 October 2020, with shoppers moving more of

09 November 2020

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