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Linzi McGuire

News & Insights

As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.

We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

Technology and electronics week: How can brands benefit from working with agency partners and how do they choose the right one?

Technology and electronics week: How can brands benefit from working with agency partners and how do they choose the right one?

Closing our discussion with Client Director, Lindsay Hey, we look today what exactly what agencies should do with agency partners and how they select

03 September 2020
Technology and electronics week: What influences purchase and what should brands be doing about it?

Technology and electronics week: What influences purchase and what should brands be doing about it?

Continuing our week long series with Client Director, Lindsay Hey, we continue the discussion today by looking at what influences purchase in B2B and

02 September 2020
Technology and electronics week: What’s changing in the B2B and consumer sectors?

Technology and electronics week: What’s changing in the B2B and consumer sectors?

We’ve been speaking with our Client Director, Lindsay Hey about what brands need to consider in both their Consumer and B2B strategies, and what

01 September 2020
How can technology and electronics brands be successful in both B2B and consumer sectors, in a rapidly changing landscape?

How can technology and electronics brands be successful in both B2B and consumer sectors, in a rapidly changing landscape?

Technology and Electronics have always been an industry of highly competitive brands, fast change and frequent product and service development.

31 August 2020
How agile teams can drive conversion for your brand

How agile teams can drive conversion for your brand

The way you structure your sales team is an important factor to success. This is a real benefit of using a sales agency, as we can build teams that

11 August 2020
A Day in the Life of Data

A Day in the Life of Data

What does a day in the life of data look like? The biggest advantage that data can give to any brand is action. Knowing which actions will sell more

06 August 2020
How brands can use data to change the shopping experience

How brands can use data to change the shopping experience

Data is not just useful for finding out what products are performing well, it’s also crucial for enhancing the consumer shopping experience. Sales &

05 August 2020
Three reasons brands can’t afford not to have D2C ambassadors in retail

Three reasons brands can’t afford not to have D2C ambassadors in retail

Did you know that in most stores, not all the staff you see work for the retailer? Many will work for the brand themselves, either directly or

30 July 2020
Flexibility in retail: from fad to fundamental, and how alliances with others could be the key to success

Flexibility in retail: from fad to fundamental, and how alliances with others could be the key to success

Retail has been hit hard by the pandemic, in both positive and negative ways. Essential retail has hit new peaks and returned to some level of calm,

23 July 2020
Five things consumers want from in-store non-essential retail in 2020 and beyond

Five things consumers want from in-store non-essential retail in 2020 and beyond

For the first time ever, we have six generations of shoppers existing simultaneously. Every shopper takes a unique path to purchase, and the

16 July 2020
Essential retail: what are we really using this for and will it hold steady or decline as more of us turn to online?

Essential retail: what are we really using this for and will it hold steady or decline as more of us turn to online?

It’s no secret that the UK and Ireland are headed for a recession. In fact, BBC news reports that the economy has slumped 25% in just two months, a

14 July 2020
What is the future of retail?

What is the future of retail?

It seems to be the question on everyone’s lips.

07 July 2020

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