---
title: News | Linzi McGuire
description: As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
---
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# Linzi McGuire
# News & Insights
As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.
- [field marketing](https://blog.weareavidity.com/mccurrach/tag/field-marketing)
- [McCurrach](https://blog.weareavidity.com/mccurrach/tag/mccurrach)
### [ How brands can win in the away from home sector post-covid & transform their strategy for 2022: An expert’s view Away from home (AFH) is a key sector that was impacted by Covid, with the country forced to navigate the closures of hospitality, offices, 20 September 2021](https://blog.weareavidity.com/mccurrach/how-brands-can-win-in-the-away-from-home-sector-post-covid-transform-their-strategy-for-2022-an-experts-view)
### [ Thumbprint announces launch of the largest ever EPOS analytics platform of its kind in Convenience Retail Pinpoint: The only tool in the market that enables brands to access data and analytics at transaction level for the largest set of symbol and 13 July 2021](https://blog.weareavidity.com/mccurrach/thumbprint-announces-launch-of-the-largest-ever-epos-analytics-platform-of-its-kind-in-convenience-retail)
### [ How brands can take advantage of opportunities in Away from Home in 2021 Away from home is a complex sector, with over 400,000 outlets across several channels. Prior to lockdown, the Away From Home (AFH) sector was in a 13 April 2021](https://blog.weareavidity.com/mccurrach/news-insights/how-to-win-in-away-from-home-this-summer)
### [ Digital is the future to helping every brand influence Convenience retailers, but what’s the best option to win now? It’s no secret that Convenience stores have become a lifeline to many during Covid-19; we now look to them for more than just essentials or impulse 08 February 2021](https://blog.weareavidity.com/mccurrach/using-digital-to-win-in-convenience)
### [ Reset, Recharge and Reach your goals in 2021 after the festive rush As we recover from the busiest time of year, a lot of brands are asking themselves one question: 11 January 2021](https://blog.weareavidity.com/mccurrach/news-insights/reset-your-goals-for-2021)
### [ 4 hacks to quickly address availability and compliance issues to sell more as we begin a New Year So, the festivities are over, we’ve brought in the New Year and the lockdown continues…what next? 05 January 2021](https://blog.weareavidity.com/mccurrach/news-insights/4-hacks-to-address-availablity)
### [ A fast start to sales in 2021 requires excellent execution in retail It’s well known that one of the biggest challenges in FMCG retail following the festive period is delivering great execution in the New Year. 07 December 2020](https://blog.weareavidity.com/mccurrach/news-insights/fast-start-in-2021)
### [ How brands can prepare to take advantage of opportunities in the Away from Home sector in 2021 Away from home is a complex sector, comprising of over 400,000 outlets across several channels. 16 November 2020](https://blog.weareavidity.com/mccurrach/news-insights/how-to-win-in-away-from-home-in-2021)
### [ What do brands need to do to survive lockdown 2.0 and improve retail execution in Grocery Multiples? Recently, Kantar reported that take-home grocery sales rose by 9.4% in the 12-week period leading up to 4 October 2020, with shoppers moving more of 09 November 2020](https://blog.weareavidity.com/mccurrach/news-insights/improve-execution-in-grocery)
### [ 4 ways to sell more during H2 of 2020 that every brand should know When it comes to selling more for your brand, there’s no one size fits all approach. It’s important that your strategy is a working plan and not 05 October 2020](https://blog.weareavidity.com/mccurrach/news-insights/how-to-sell-more-in-h2-of-2020)
### [ PRESS RELEASE: McCurrach announces major rebrand that will shake up the industry New brand reflects the company’s purpose to help brands sell more across the sales and marketing spectrum, solidifying market-leader position going 28 September 2020](https://blog.weareavidity.com/mccurrach/news-insights/mccurrach-rebrand)
### [ Can B2C and B2B teams work in sync and learn from each other to sell more for brands in the technology and electronics sector? Technology and Electricals have always been an industry of highly competitive brands that change rapidly and engage in frequent product and service 04 September 2020](https://blog.weareavidity.com/mccurrach/news-insights/can-b2c-and-b2b-teams-work-in-sync-and-learn-from-each-other-to-sell-more-for-brands-in-the-technology-and-electronics-sector)
- [1](https://blog.weareavidity.com/mccurrach/author/linzi-mcguire/page/1)
- [2](https://blog.weareavidity.com/mccurrach/author/linzi-mcguire/page/2)
- [3](https://blog.weareavidity.com/mccurrach/author/linzi-mcguire/page/3)
- [4](https://blog.weareavidity.com/mccurrach/author/linzi-mcguire/page/4)
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