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Kirsty Whyte

News & Insights

As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.

We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

4 ways brands can succeed in the Away from Home sector

4 ways brands can succeed in the Away from Home sector

Away from home is a broad sector with over 400,000 outlets across several channels. The sector’s ability to reach such a wide set of consumers means

28 February 2022
Why more brands should embrace the Away from Home sector in 2022

Why more brands should embrace the Away from Home sector in 2022

Away From Home is a complex sector, with over 400,000 UK outlets across several channels.This includes commercial food service such as QSR (quick

02 February 2022
Conquer Convenience: Step 4 How to Measure Success

Conquer Convenience: Step 4 How to Measure Success

Throughout January, we’ve taken you through each step of our Convenience ecosystem on our journey to conquer Convenience. After unlocking the

24 January 2022
Conquer Convenience step 3: How to increase consumer purchase

Conquer Convenience step 3: How to increase consumer purchase

This week, we return with step 3 of our Convenience eco-system. When we think about retail success, consumer engagement (and sales) is at the top of

17 January 2022
Conquer Convenience step 2: How to deliver winning in-store execution

Conquer Convenience step 2: How to deliver winning in-store execution

It’s no secret that execution in Convenience relies on two things – retailer relationships and the power of influence. Over the past few years, the

10 January 2022
Conquer Convenience step 1: Strategy and Store Targeting

Conquer Convenience step 1: Strategy and Store Targeting

If you want to win in Convenience but can’t get your strategy right, keep reading... In our last blog we introduced you to our Convenience ecosystem,

05 January 2022
Conquer Convenience in 4 simple steps

Conquer Convenience in 4 simple steps

As we enter 2022, we are focussing on the world of Convenience for the next four weeks. Since the pandemic began, this sector has experienced

04 January 2022
Campaign focus: The end of our EV spotlight & what's next for December...

Campaign focus: The end of our EV spotlight & what's next for December...

Saving the planet and feeling electric: EV Driver Spotlight As the efforts to tackle climate change become more important than ever, sustainability

10 December 2021
Driving Sustainability: Meet our EV Drivers

Driving Sustainability: Meet our EV Drivers

In the aftermath of the COP26 climate conference – and amid the ongoing climate crisis – many of us are asking what we can do to alleviate the

15 November 2021
Tech Takeover: Winning hearts & minds in technology retail

Tech Takeover: Winning hearts & minds in technology retail

This month we teamed up with our tech colleagues for a Tech Takeover campaign. Technology retail is a key sector which has experienced significant

12 November 2021
Tech Takeover: A focus on females in tech

Tech Takeover: A focus on females in tech

Women in tech online, reports that only 19% of the people working in tech in the UK are female. Even though the tech industry is becoming more

22 October 2021
Introducing our Tech Takeover: A focus on technology retail

Introducing our Tech Takeover: A focus on technology retail

The technology retail sector has been a key player over the last 18 months as the industry was reshaped by new lifestyle habits and ways of working.

05 October 2021

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