---
title: News | Kirsty Whyte (2)
description: As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends. (2)
---
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# Kirsty Whyte
# News & Insights
As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.
- [field marketing](https://blog.weareavidity.com/mccurrach/tag/field-marketing)
- [McCurrach](https://blog.weareavidity.com/mccurrach/tag/mccurrach)
### [ Post-covid planning and strategy: Key lessons for brands to win in their marketplace Over eighteen months since the pandemic started, we’re on the road recovery as we adapt to the ‘new normal.’ It’s clear the worst days are behind us 29 September 2021](https://blog.weareavidity.com/mccurrach/post-covid-planning-and-strategy-key-lessons-for-brands-to-win-in-their-marketplace)
### [ How can brands win in the convenience sector post-covid & secure their strategy for 2022: An expert’s view With more people staying at home and working from home over the past 18 months, we’ve seen a huge increase in shopping locally. The convenience 14 September 2021](https://blog.weareavidity.com/mccurrach/how-can-brands-win-in-the-convenience-out-of-home-sector-post-covid-secure-their-strategy-for-2022-an-experts-view)
### [ How can brands win in the technology & consumer electronics sector post-covid & what do they need to do to get their strategy right for 2022?: An expert’s view During the pandemic, technology emerged as a key theme and lifeline for many as the world evolved. A shift to online shopping and digital services 06 September 2021](https://blog.weareavidity.com/mccurrach/how-can-brands-win-in-the-technology-consumer-electronics-sector-post-covid-what-do-they-need-to-do-to-get-their-strategy-right-for-2022-an-experts-view)
### [ How brands can win in grocery post-covid & get their strategy right for 2022: An expert view from the sector Grocery retail saw large shifts because of covid. The influence led to a significant shift in consumer behaviour, resulting in a surge in online 31 August 2021](https://blog.weareavidity.com/mccurrach/how-brands-can-win-in-grocery-post-covid-get-their-strategy-right-for-2022-an-expert-view-from-the-sector)
### [ The future of field marketing in the new world - post covid planning and trends for 2022 The last government announcement saw a lift on restrictions in the UK and Ireland, bringing with it a newfound sense of relief. In some nations we’ve 26 August 2021](https://blog.weareavidity.com/mccurrach/the-future-of-field-marketing-in-the-new-world-post-covid-planning-and-trends-for-2022)
### [ Is technology the key to the future for brands in convenience? Data from a 2019 survey by Lumina Intelligence indicates retail app popularity is on the rise for consumers, retailers and brands alike. In 18 August 2021](https://blog.weareavidity.com/mccurrach/is-technology-the-key-to-the-future-for-brands-in-convenience)
### [ 3 ways your brand can maximise data and strategy in convenience Throughout the course of the pandemic, wediscussed some of the shifts in buying patterns and how this had impacted retailers. Eighteen months later, 16 August 2021](https://blog.weareavidity.com/mccurrach/3-ways-your-brand-can-maximise-data-and-strategy-in-convenience)
### [ We're proud of our people #beproud This month we celebrated Pride, an important event surrounding diversity and inclusion - something that we continue to strive for at McCurrach. It’s 30 June 2021](https://blog.weareavidity.com/mccurrach/wereproudofourpeople-beproud)
### [ Act now to maximise seasonal selling opportunities: 5 events you can’t miss! The pandemic has fundamentally reshaped how consumers live, work, shop and play. Last year forced brands to adapt or axe entire campaigns due to the 24 May 2021](https://blog.weareavidity.com/mccurrach/act-now-to-maximise-seasonal-selling-opportunities-5-events-you-cant-miss)
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- [1](https://blog.weareavidity.com/mccurrach/author/kirsty-whyte/page/1)
- [2](https://blog.weareavidity.com/mccurrach/author/kirsty-whyte/page/2)
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