In order to get a full view of how the environment has changed over the past year, and how it has impacted retailers, we spoke to Jonathan Short, Account Manager for Pernod Ricard UK, as he shared his thoughts on the trends impacting Convenience and the things brands can do to sell more in Convenience in the current climate.
We asked him four questions:
Read on to see what he had to say in part one of our interview, and find out how to download the full interview.
2020 was tough across the whole retail sector in general.
When it comes to Convenience there have been some big changes and I think this has been largely influenced by three things:
In terms of Covid-19, obviously that’s a big topic and we’ve seen a huge spike in Convenience sales over the past year, particularly in the early days of lockdown as many shoppers were either unwilling or unable to go to large supermarkets.
We saw consumers going to their local Convenience stores more frequently because they wanted to avoid queues in supermarkets or simply because they wanted to avoid them altogether for safety reasons, and this clearly resulted in increased Convenience sales. What we've seen since then is that as restrictions eased, consumers remained loyal to those same Convenience stores.
To find out what other insight Jonathan has, download the interview now.