---
title: News
description: As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
---
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# News & Insights
As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.
- [field marketing](https://blog.weareavidity.com/mccurrach/tag/field-marketing)
- [McCurrach](https://blog.weareavidity.com/mccurrach/tag/mccurrach)
### [.jpg) 4 ways brands can succeed in the Away from Home sector Away from home is a broad sector with over 400,000 outlets across several channels. The sector’s ability to reach such a wide set of consumers means 28 February 2022](https://blog.weareavidity.com/mccurrach/news-insights/how-to-win-in-away-from-home-this-summer-0)
### [ Why more brands should embrace the Away from Home sector in 2022 Away From Home is a complex sector, with over 400,000 UK outlets across several channels.This includes commercial food service such as QSR (quick 02 February 2022](https://blog.weareavidity.com/mccurrach/why-more-brands-should-embrace-the-away-from-home-sector-in-2022)
### [ Conquer Convenience: Step 4 How to Measure Success Throughout January, we’ve taken you through each step of our Convenience ecosystem on our journey to conquer Convenience. After unlocking the 24 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-step-4-how-to-measure-success)
### [ Conquer Convenience step 3: How to increase consumer purchase This week, we return with step 3 of our Convenience eco-system. When we think about retail success, consumer engagement (and sales) is at the top of 17 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-step-3-how-to-increase-consumer-purchase)
### [ Conquer Convenience step 2: How to deliver winning in-store execution It’s no secret that execution in Convenience relies on two things – retailer relationships and the power of influence. Over the past few years, the 10 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-step-2-how-to-deliver-winning-in-store-execution)
### [ Conquer Convenience step 1: Strategy and Store Targeting If you want to win in Convenience but can’t get your strategy right, keep reading... In our last blog we introduced you to our Convenience ecosystem, 05 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-strategy-and-store-targeting)
### [ Conquer Convenience in 4 simple steps As we enter 2022, we are focussing on the world of Convenience for the next four weeks. Since the pandemic began, this sector has experienced 04 January 2022](https://blog.weareavidity.com/mccurrach/conquer-convenience-in-4-simple-steps)
### [ Campaign focus: The end of our EV spotlight & what's next for December... Saving the planet and feeling electric: EV Driver Spotlight As the efforts to tackle climate change become more important than ever, sustainability 10 December 2021](https://blog.weareavidity.com/mccurrach/campaign-focus-the-end-of-our-ev-spotlight-whats-next-for-december)
### [ Driving Sustainability: Meet our EV Drivers In the aftermath of the COP26 climate conference – and amid the ongoing climate crisis – many of us are asking what we can do to alleviate the 15 November 2021](https://blog.weareavidity.com/mccurrach/driving-sustainability-meet-our-ev-drivers)
### [ Tech Takeover: Winning hearts & minds in technology retail This month we teamed up with our tech colleagues for a Tech Takeover campaign. Technology retail is a key sector which has experienced significant 12 November 2021](https://blog.weareavidity.com/mccurrach/tech-takeover-winning-hearts-minds-in-technology-retail)
### [ Tech Takeover: A focus on females in tech Women in tech online, reports that only 19% of the people working in tech in the UK are female. Even though the tech industry is becoming more 22 October 2021](https://blog.weareavidity.com/mccurrach/tech-takeover-a-focus-on-females-in-tech)
### [ Introducing our Tech Takeover: A focus on technology retail The technology retail sector has been a key player over the last 18 months as the industry was reshaped by new lifestyle habits and ways of working. 05 October 2021](https://blog.weareavidity.com/mccurrach/introducing-our-tech-takeover-a-focus-on-technology-retail)
- [1](https://blog.weareavidity.com/mccurrach/page/1)
- [2](https://blog.weareavidity.com/mccurrach/page/2)
- [3](https://blog.weareavidity.com/mccurrach/page/3)
- [4](https://blog.weareavidity.com/mccurrach/page/4)
- [5](https://blog.weareavidity.com/mccurrach/page/5)
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