---
title: News | Mark Fraser
description: As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
---
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# Mark Fraser
# News & Insights
As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.
We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.
- [field marketing](https://blog.weareavidity.com/mccurrach/tag/field-marketing)
- [McCurrach](https://blog.weareavidity.com/mccurrach/tag/mccurrach)
### [ An inside view on how brands can use activation to sell more Now as we face into a more normal summer than that of 2020, brands need to start thinking about how they’re going to plan their activation, not just 20 May 2021](https://blog.weareavidity.com/mccurrach/using-activation-in-peak-season-to-sell-more)
### [ 3 ways agencies help you to sell more with consumer engagement If the aftermath of multiple lockdowns has shown us anything it is that people crave an experience now more than ever before. So, whether it’s in 17 May 2021](https://blog.weareavidity.com/mccurrach/news-insights/three-successful-ways-agencies-help-you-to-sell-more-with-better-consumer-engagement)
### [ Christmas: don't mess it up - why you need to book activation now The past year has been one that no brand or consumer could have prepared for and with the easing of lockdown restrictions, the roll out of vaccines 10 May 2021](https://blog.weareavidity.com/mccurrach/news-insights/why-you-should-use-tactical-activation-this-christmas)
### [ Why is execution important and what tools can you use to get it right? For brands, one of the key things in retail is getting your execution right, and it’s a constant challenge for many. Getting the right products in 03 May 2021](https://blog.weareavidity.com/mccurrach/news-insights/why-is-execution-so-important-and-what-tools-can-brands-use-to-help-get-retail-execution-right)
### [ Two expert views on how brands can win in non-essential retail Now that non-essential stores are beginning to open across many parts of the country, consumers have proven that they’re keen to get back into the 28 April 2021](https://blog.weareavidity.com/mccurrach/using-activation-in-peak-season-to-sell-more-0)
### [ 4 reasons brands should use field sales agencies post lockdown As we look to return to some kind of normality from spring 2021 and beyond, it's important to get your field sales strategy right to take advantage 26 April 2021](https://blog.weareavidity.com/mccurrach/news-insights/4-reasons-brands-should-use-field-sales-agencies)
### [ What do brands need to do to help the On-Trade flourish post lockdown? With the easing of lockdown restrictions continuing apace, there are already pubs and restaurants open in England, Northern Ireland and Wales for 19 April 2021](https://blog.weareavidity.com/mccurrach/what-do-brands-need-to-do-to-help-the-on-trade-flourish)
### [ PRESS RELEASE: Panasonic Select McCurrach as Their Outsourced Sales Partner for TOUGHBOOK Reseller Focus McCurrach share their excitement on being part of an exciting team to generate new pipeline in reseller channels across the UK 12 April 2021](https://blog.weareavidity.com/mccurrach/panasonic-select-mccurrach-as-their-outsourced-sales-partner)
### [ 4 ways brands can sell more when non-essential retail reopens For those in non-essential retail, the past 12 months have been up and down. When lockdown restrictions were eased last summer, non-essential retail 05 April 2021](https://blog.weareavidity.com/mccurrach/4-ways-brands-can-to-sell-when-non-essential-retail-reopens)
### [ Discover How to Unlock Your Sales Potential Through the Data (Part 2) To mark the 2 year anniversary or the creation of our digital and data solutions brand, Thumbprint, we sat down with our Head of Thumbprint, and 23 March 2021](https://blog.weareavidity.com/mccurrach/unlock-your-sales-potential-with-data-pt2)
### [ Discover How to Unlock Your Sales Potential Through the Data As we approach the 2 year anniversary of the creation of our digital and data solutions brand, Thumbprint, we sit down with our Head of Thumbprint, 22 March 2021](https://blog.weareavidity.com/mccurrach/unlock-your-sales-potential-with-data)
### [ An expert's view on how Convenience has changed - Part 2 Recently, we had a chat with Account Manager Jonny Short on how Convenience has changed over the course of the past year. This is the second part of 22 February 2021](https://blog.weareavidity.com/mccurrach/how-convenience-retail-has-changed-part-2)
- [1](https://blog.weareavidity.com/mccurrach/author/mark-fraser/page/1)
- [2](https://blog.weareavidity.com/mccurrach/author/mark-fraser/page/2)
- [3](https://blog.weareavidity.com/mccurrach/author/mark-fraser/page/3)
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