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Mark Fraser

News & Insights

As a strategic partner, we're committed to helping our clients keep their finger on the pulse when it comes to industry trends.

We'll help you stay ahead of the competition with our news and views. Here are our recent ideas, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

An expert's view on how Convenience has changed - Part 1

An expert's view on how Convenience has changed - Part 1

Prior to the Covid-19 pandemic, the Convenience sector was in a healthy position and growth was on the up. With lockdown restrictions coming and

19 February 2021
3 ways your brand can turn trends to your advantage in Convenience

3 ways your brand can turn trends to your advantage in Convenience

Recently in our whitepaper, we discussed some of the trends that are taking place in Convenience right now and the clearest, yet also least

15 February 2021
How is your grocery brand faring in 2021?

How is your grocery brand faring in 2021?

The beginning of 2021 may have a touch of déjà vu about it, but many grocery brands and retailers are now ready to face into the latest lockdown

28 January 2021
Two reasons you need Active Selling Teams to Fill Santa’s Sleigh this Christmas

Two reasons you need Active Selling Teams to Fill Santa’s Sleigh this Christmas

The festive season is almost upon us. I know. It seems like it’s a bit early to say that, but everyone knows that when it comes to retail, the

22 September 2020
Increase your product visibility with Tactical Activation to sell more this Festive Period

Increase your product visibility with Tactical Activation to sell more this Festive Period

We’ve all been caught in the Christmas rush. Some of us do our best to prepare in advance as much as possible, but even the best laid plans can be

16 September 2020
Why you should use tactical activation to improve your stock availability this Christmas

Why you should use tactical activation to improve your stock availability this Christmas

2020 has been a year for which no brand or consumer could have prepared for and as Christmas looms large, many are hoping that this is the next big

15 September 2020
PRESS RELEASE: Pernod Ricard UK Announce New Field Sales Partner

PRESS RELEASE: Pernod Ricard UK Announce New Field Sales Partner

Pernod Ricard UK and McCurrach are proud to be working together to deploy two new teams into grocery and convenience Today, McCurrach is pleased to

27 August 2020
4 reasons brands should use outsourced agile teams to sell more

4 reasons brands should use outsourced agile teams to sell more

As we look at agencies throughout the month of August, this week we turn our focus to agile resourcing. For many agencies, agility is truly the thing

10 August 2020
How agencies turn brand data into actionable insight

How agencies turn brand data into actionable insight

The world is awash with data. In every sector, in every category, in every industry, data is shaping the future of how businesses operate. Those that

03 August 2020
Help retail staff sell more by increasing their product knowledge

Help retail staff sell more by increasing their product knowledge

So far this week, we’ve discussed execution, and highlighted some of the ways that brands can get their execution right regardless of the season.

29 July 2020
How do you keep shoppers engaged when they’re in store?

How do you keep shoppers engaged when they’re in store?

Yesterday we discussed some of the ways retailers can attract consumers to their stores, but when you have them in store, what happens next? Keeping

22 July 2020
Six ways retailers can attract consumers to store

Six ways retailers can attract consumers to store

With the horizon of retail’s new normal inching ever closer, it’s important that retailers remain poised and ready for an increase in footfall and

21 July 2020

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