Standout Field Marketing announce new partnership with Danone

22 April 2022
Author: Linzi McGuire

Standout are proud to launch a new partnership with Danone UK to build sustainable growth in Grocery and Impulse

[UK, October 26th] Today, Standout Field Marketing, part of Avidity Group Ltd, is pleased to announce that Danone UK has selected them as its new field sales partner in Grocery and Impulse. The new partnership, officially launching on January 1st 2022, will create an ambitious Danone field sales team, focused on building sustainable growth through a localised approach for retail customers.

John Hoare, UK VP for Channel & Customer Development at Danone, comments:

“At Danone UK, we recognise how important it is to always be where our shoppers are. We must also be agile in our response to changing shopper needs in order to drive sustainable growth together with our retail partners. We have appointed Standout to support us in our commitment to deliver health through food to as many people as possible, and we’re excited to be working alongside such a passionate and talented team.

We’re confident this new partnership will unlock value for our shoppers and customers through fantastic availability and execution of our purpose-driven products and iconic brands instore.”

Avidity CEO, Jill Ross, added: “I am delighted to announce our new partnership with Danone. Partnering with one of the biggest FMCGs in the world is an exciting prospect for Standout, our newest field marketing agency. Danone and Standout share the core value of being a people powered business, and it’s exciting for us to be partnering with a brand so focused on health and sustainability, something that is closely aligned with our own vision and strategy. We’re also excited to be working with Danone to deliver field teams across Grocery and Impulse that are powered by data analytics and agility, to deliver sustainable growth for Danone and their retail partners. We are proud to have won a very competitive process, demonstrating the strength of our proposition, vision and operation, and I am looking forward to a long partnership, selling more for Danone and putting their brands in the spotlight in-store.”


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