--- title: News description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![What brands get wrong about outsourced field sales teams: a Q&A with Claire Baigrie](https://blog.weareavidity.com/hubfs/option%205%20-%20201635x962%20(1).png) 04 September 2026 What brands get wrong about outsourced field sales teams: a Q&A with Claire Baigrie We’ve spent the last few weeks making a case. That an in-house field team costs more than the salary line suggests. That fixed capacity struggles against a seasonal calendar. That outsourcing doesn’t.](https://blog.weareavidity.com/what-brands-get-wrong-about-outsourced-field-sales-teams-a-qa-with-claire-baigrie) ### [![I brought two field teams in-house. Here’s what the business case never showed.](https://blog.weareavidity.com/hubfs/1200%20%C3%97%20644%20option%204.png) 03 September 2026 I brought two field teams in-house. Here’s what the business case never showed. Claire Baigrie spent 25 years brand side in drinks, budgeting for in-house field teams and then running them. She now sits agency side as Partnership and Marketing Director at Avidity. This is what.](https://blog.weareavidity.com/i-brought-two-field-teams-in-house.-heres-what-the-business-case-never-showed) ### [![In-house, outsourced or hybrid? How to choose the right field model](https://blog.weareavidity.com/hubfs/Blog%202%20v1.png) 04 August 2026 In-house, outsourced or hybrid? How to choose the right field model Every few years, most brand commercial teams end up in the same meeting: is our field model still right for us? It usually starts with a budget challenge, a coverage gap or a new commercial director..](https://blog.weareavidity.com/in-house-outsourced-or-hybrid-how-to-choose-the-right-field-model) ### [![The true cost of a field team: what the salary line doesn't tell you](https://blog.weareavidity.com/hubfs/blog%201%20-%20v2.png) 04 August 2026 The true cost of a field team: what the salary line doesn't tell you Ask most commercial teams what their field operation costs and they'll quote the payroll. But for many brands the salary line only tells part of the story. The wider costs of maintaining field.](https://blog.weareavidity.com/the-true-cost-of-a-field-team-what-the-salary-line-doesnt-tell-you) ### [![Avidity Launches DART in Ireland, Giving Brands a Powerful New Way to Turn Data into Sales Growth](https://blog.weareavidity.com/hubfs/Blog%20image-1.png) 09 July 2026 Avidity Launches DART in Ireland, Giving Brands a Powerful New Way to Turn Data into Sales Growth Avidity has announced the launch of DART in Ireland through its agency Thumbprint, bringing a proven retail analytics and field execution platform to Irish brands for the first time. Already.](https://blog.weareavidity.com/avidity-launches-dart-in-ireland-giving-brands-a-powerful-new-way-to-turn-data-into-sales-growth) ### [![The ROI of Field Sales: What Every Brand Should Know](https://blog.weareavidity.com/hubfs/shutterstock_2727798589.jpg) 30 March 2026 The ROI of Field Sales: What Every Brand Should Know In a market defined by cost pressures, shifting shopper behaviour and increasing scrutiny on spend, field sales can no longer be treated as a black box. Senior leaders want to know: what are we.](https://blog.weareavidity.com/the-roi-of-field-sales-what-every-brand-should-know) ### [![Welcoming Claire Baigrie: Our New Partnership & Marketing Director](https://blog.weareavidity.com/hubfs/Claire%20headshot%20with%20quote.png) 29 April 2025 Welcoming Claire Baigrie: Our New Partnership & Marketing Director We’re excited to welcome Claire Baigrie, who recently joined Avidity as our new Partnership & Marketing Director. With a passion for brands, a commercial mindset, and a strong focus on culture,.](https://blog.weareavidity.com/welcoming-claire-baigrie-our-new-partnership-marketing-director) ### [![Expert insights: Why are promotions starting up to four months in advance?  How soon is too soon to land your seasonal execution?](https://blog.weareavidity.com/hubfs/shutterstock_2495379603.jpg) 11 February 2025 Expert insights: Why are promotions starting up to four months in advance?  How soon is too soon to land your seasonal execution? When it comes to seasonal promotions, we’re seeing products on the shelves earlier than ever. Easter eggs in store as early as December last year left consumers baffled as they hadn't even completed.](https://blog.weareavidity.com/expert-insights-why-are-promotions-starting-up-to-four-months-in-advance-how-soon-is-too-soon-to-land-your-seasonal-execution) ### [![Easter eggs in December: Are brands cracking up? Why is seasonal execution starting earlier than ever?](https://blog.weareavidity.com/hubfs/Picture1.jpg) 06 February 2025 Easter eggs in December: Are brands cracking up? Why is seasonal execution starting earlier than ever?](https://blog.weareavidity.com/eastereggsindecemberarebrandscrackingup) ### [![Put a little Zing into your sales with the introduction of Avidity Group’s new agency](https://blog.weareavidity.com/hubfs/Zing%20blog%20image%20v1.png) 28 June 2024 Put a little Zing into your sales with the introduction of Avidity Group’s new agency We are delighted to announce the launch of the latest addition to our Group of sales and marketing agencies, Zing. Zing is our new dedicated tactical agency, providing agile services to help you sell.](https://blog.weareavidity.com/put-a-little-zing-into-your-sales-with-the-introduction-of-avidity-groups-new-agency) Prev [1](https://blog.weareavidity.com) [2](https://blog.weareavidity.com/page/2) [3](https://blog.weareavidity.com/page/3) [4](https://blog.weareavidity.com/page/4) [5](https://blog.weareavidity.com/page/5) [Next](https://blog.weareavidity.com/page/2) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.