Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director

22 April 2022
Author: Linzi McGuire

[UK, January 24] Today, Avidity Group Ltd announced that Andrew Yaxley has joined their Avidity Group Ltd board as a Non-Executive Director.

Jamie Matheson, Avidity Group Chairman, commented on this appointment, "I am very pleased that Andrew has joined our Board. Following rapid business growth in recent years, Avidity and the agencies within the Group now work across more sectors and channels than ever before, in addition to offering innovative go to market propositions in data, digital and agile resourcing. We see Andrew’s industry experience and extensive leadership as a huge asset which will further strengthen the Group and the Board.”

Avidity is the parent company for a group of sales and marketing agencies which exist to help brands sell more. The Group services span field marketing, data and digital products, experiential and consultancy delivered through the agencies McCurrach, Standout, Thumbprint, Wave and Sellex respectively. The agencies within the Group partner with brands across multiple sectors, including FMCG Retail, Away from Home, Technology, Consumer Electronics, and Financial Services.

In over 20 years at Tesco, Andrew has worked across many commercial divisions and geographies, including leadership of the Packaged Grocery and Fresh Commercial Teams, four years as Commercial Director for the Czech and Slovak businesses and three years as CEO of Tesco Ireland. Andrew was appointed to the Tesco Executive committee in July 2018 when he returned to the UK to take up the role of Chief Commercial Officer, and in September 2020 he was appointed as CEO, Booker Group. Prior to joining Tesco, Andrew spent eleven years at Mars where he held several different sales and marketing roles across the Mars Group, both in the UK & Internationally.

Andrew’s expertise and experience across channels, industries and geographies, and understanding of the trends that will inform the future of the industry, give him the perfect balance to help Avidity Group Ltd deliver their strategy across their broad group of sales and marketing agencies.

This news follows a change to the Chair during summer 2021. Jamie Matheson, who has been a Non- Executive member on their board for over three years, has now moved into the role of Chair.

Jamie has had a long career including an eight-year tenure as executive chairman of a well-known FTSE 250 wealth management company, having joined the board in 2001. He holds, or has held, several other non-executive appointments both as Chairman and as a director, including for charitable endeavours.

Jamie’s move to Chair comes as Tony Smith departed the role last summer. Tony sat on Avidity board for over a decade, including four years in the role as Chairman, and decided to relinquish his position to pursue other projects. Avidity Group Ltd thank him for his service and guidance and wish him every success for his future.

Avidity have expressed excitement to appoint a new Non-Executive with Andrew’s extensive experience, and to welcome Jamie to the role of Chair. These changes will provide the best level of expertise to achieve their strategic objectives, and drive innovation across all businesses within Avidity Group Ltd.

Avidity Group is based in the UK and their agencies operate predominantly in the UK and Ireland however they do also have international clients. The financial firepower from Metric Capital Partner LLP provides the investment and stability required to help them achieve their ambitious goals for success and growth.  

To learn more about Avidity Group Ltd or to simply discover how your brand call sell more, contact us or follow on LinkedIn  

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