Avidity Group appoints new Head of Partnership Development

22 April 2022
Author: Kirsty Whyte

Avidity is delighted to announce Louisa Monger as Head of Partnership Development in the new appointment for the Group. 
Louisa's role focuses on working with brands to help them build the right mix of tools and resources to deliver their execution strategy and sell more of their brands in-outlet. Within the role, Louisa will also help set the strategy and unlock growth for Field Marketing services across Avidity Group. 

Louisa has a substantial background in field marketing, spanning 22 years. She has spent her career at Acosta Europe (Reach) working with reputable FMCG brands such as Nestlé, Premier Foods, and Unilever. Part of her previous role was building new and existing partnerships with clients and leading large teams of people. 

Commenting on her new appointment Louisa said, “I am absolutely delighted to be starting a career with Avidity at such an exciting time of rapid growth.  

I joined Avidity because I saw an opportunity to work with a business that has market leading products and services to grow client’s businesses and drive agility, but more than that they also have a huge focus on people. I’m excited to work somewhere where we’re creating a culture where people can thrive, grow, and be recognised. 

I’m looking forward to work with new and existing clients to identify how we can unlock efficiencies and effectiveness to help them sell more.” 

Gordon Neil, Strategy and Marketing Director for Avidity and Managing Director of Thumbprint comments, 'I'm delighted to welcome Louisa to the team and to Avidity Group. Her wealth of expertise and experience in Field Marketing and running large scale teams across multiple sectors and channels adds significant value to the business. I'm looking forward to working with her to help brands sell more and to grow our business.' 

We welcome Louisa to our Avidity team.  

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