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04 August 2026

In-house, outsourced or hybrid? How to choose the right field model

Every few years, most brand commercial teams end up in the same meeting: is our field model still right for us? It usually starts with a budget challenge, a coverage gap or a new commercial director..

04 August 2026

The true cost of a field team: what the salary line doesn't tell you

Ask most commercial teams what their field operation costs and they'll quote the payroll. But for many brands the salary line only tells part of the story. The wider costs of maintaining field.

27 March 2024

Avidity Group appoints new Group People Director, Sara Copeland

We are delighted to welcome our new Group People Director Sara Copeland. Sara (pronounced Sarah) joined our Group in March and replaces Barry Dow who leaves us in April. Sara joins us following a.

24 March 2023

Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers?

Over the next four weeks we’ll be taking a deep dive into consumer experiences, brand education and customer aquisition all through the lenses of assisted sell. We’ll take a look at the types of.

03 March 2023

Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next.

There’s a lot of noise in the industry just now about the importance of data and where is the best place to get it. But aside from a few high level trends we’re not really seeing anyone actually show.

14 September 2022

Wave: Giving clients maximum flexibility at the point they need it

"Giving clients maximum flexibility at the point they need it" is what Wave do. Wise words from Wave Managing Director, Linda Gallagher.

13 April 2022

Standout Field Marketing announce new partnership with Danone

Standout are proud to launch a new partnership with Danone UK to build sustainable growth in Grocery and Impulse [UK, October 26th] Today, Standout Field Marketing, part of Avidity Group Ltd, is.

13 April 2022

Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation

Our vision to be the leading sales and marketing agency in UK and Ireland relies on one key thing: Selling More. This commitment to excellence can be seen in everything we do from our product.

13 April 2022

Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director

[UK, January 24] Today, Avidity Group Ltd announced that Andrew Yaxley has joined their Avidity Group Ltd board as a Non-Executive Director. Jamie Matheson, Avidity Group Chairman, commented.

13 April 2022

Avidity Group Ltd appoints new Group People Director, Barry Dow

Avidity Group Ltd have appointed Barry Dow as their new Group People Director. Barry sits alongside the Avidity Group Executive leadership team, leading the HR function across all parts of the.

Read the latest news from our Group.

Posts by Month

In-house, outsourced or hybrid? How to choose the right field model

The true cost of a field team: what the salary line doesn't tell you

Avidity Group appoints new Group People Director, Sara Copeland

Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers?

Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next.

Wave: Giving clients maximum flexibility at the point they need it

Standout Field Marketing announce new partnership with Danone

Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation

Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director

Avidity Group Ltd appoints new Group People Director, Barry Dow

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