--- title: News | Linzi McGuire description: News and insights from Avidity Group. Discover sales and marketing trends and activities throughout FMCG retail. --- Menu × Helping you sell more... [Contact](https://www.weareavidity.com/contact/) - [Field Marketing](https://www.weareavidity.com/field-marketing/) - [Experiential](https://www.weareavidity.com/experiential/) - [Sales Consultancy](https://www.weareavidity.com/sales-consultancy/) - [Digital & Data](https://www.weareavidity.com/digital-data/) - [EPOS analytics in multiple retail](https://www.weareavidity.com/digital-data/epos-analytics-in-multiple-retail/) - [EPOS analytics convenience](https://www.weareavidity.com/digital-data/epos-analytics-in-convenience/) - [Digital convenience retail engagement](https://www.weareavidity.com/digital-data/digital-convenience-in-retail-engagement/) - [News](https://www.weareavidity.com/news/) - [About](https://www.weareavidity.com/about/) - [Careers](https://www.weareavidity.com/careers/) ![blog-banner-image](https://blog.weareavidity.com/hubfs/blog-banner-image.jpg) # News ## Read the latest news from our Group. ### Posts by Month - [September 2026 (1)](https://blog.weareavidity.com/archive/2026/09) - [August 2026 (2)](https://blog.weareavidity.com/archive/2026/08) - [July 2026 (1)](https://blog.weareavidity.com/archive/2026/07) - [March 2026 (1)](https://blog.weareavidity.com/archive/2026/03) - [April 2025 (1)](https://blog.weareavidity.com/archive/2025/04) - [February 2025 (2)](https://blog.weareavidity.com/archive/2025/02) - [June 2024 (1)](https://blog.weareavidity.com/archive/2024/06) - [March 2024 (1)](https://blog.weareavidity.com/archive/2024/03) - [January 2024 (2)](https://blog.weareavidity.com/archive/2024/01) - [October 2023 (2)](https://blog.weareavidity.com/archive/2023/10) - [September 2023 (3)](https://blog.weareavidity.com/archive/2023/09) - [August 2023 (2)](https://blog.weareavidity.com/archive/2023/08) - [July 2023 (4)](https://blog.weareavidity.com/archive/2023/07) - [June 2023 (4)](https://blog.weareavidity.com/archive/2023/06) - [May 2023 (1)](https://blog.weareavidity.com/archive/2023/05) - [April 2023 (5)](https://blog.weareavidity.com/archive/2023/04) - [March 2023 (4)](https://blog.weareavidity.com/archive/2023/03) - [February 2023 (5)](https://blog.weareavidity.com/archive/2023/02) - [January 2023 (5)](https://blog.weareavidity.com/archive/2023/01) - [November 2022 (4)](https://blog.weareavidity.com/archive/2022/11) - [October 2022 (4)](https://blog.weareavidity.com/archive/2022/10) - [September 2022 (4)](https://blog.weareavidity.com/archive/2022/09) - [August 2022 (4)](https://blog.weareavidity.com/archive/2022/08) - [July 2022 (3)](https://blog.weareavidity.com/archive/2022/07) - [June 2022 (4)](https://blog.weareavidity.com/archive/2022/06) - [May 2022 (5)](https://blog.weareavidity.com/archive/2022/05) - [April 2022 (8)](https://blog.weareavidity.com/archive/2022/04) see all ### [![In-house, outsourced or hybrid? How to choose the right field model](https://blog.weareavidity.com/hubfs/Blog%202%20v1.png) 04 August 2026 In-house, outsourced or hybrid? How to choose the right field model Every few years, most brand commercial teams end up in the same meeting: is our field model still right for us? It usually starts with a budget challenge, a coverage gap or a new commercial director..](https://blog.weareavidity.com/in-house-outsourced-or-hybrid-how-to-choose-the-right-field-model) ### [![The true cost of a field team: what the salary line doesn't tell you](https://blog.weareavidity.com/hubfs/blog%201%20-%20v2.png) 04 August 2026 The true cost of a field team: what the salary line doesn't tell you Ask most commercial teams what their field operation costs and they'll quote the payroll. But for many brands the salary line only tells part of the story. The wider costs of maintaining field.](https://blog.weareavidity.com/the-true-cost-of-a-field-team-what-the-salary-line-doesnt-tell-you) ### [![Avidity Group appoints new Group People Director, Sara Copeland](https://blog.weareavidity.com/hubfs/Sara%20copeland%20announcement%20-%20LI.jpg) 27 March 2024 Avidity Group appoints new Group People Director, Sara Copeland We are delighted to welcome our new Group People Director Sara Copeland. Sara (pronounced Sarah) joined our Group in March and replaces Barry Dow who leaves us in April. Sara joins us following a.](https://blog.weareavidity.com/avidity-group-appoints-new-group-people-director-sara-copeland) ### [![Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers?](https://blog.weareavidity.com/hubfs/MicrosoftTeams-image%20(51).png) 24 March 2023 Experience. Educate. Sell: What is assisted sell and why is this such a powerful technique when engaging consumers and converting browsers into buyers? Over the next four weeks we’ll be taking a deep dive into consumer experiences, brand education and customer aquisition all through the lenses of assisted sell. We’ll take a look at the types of.](https://blog.weareavidity.com/experience.-educate.-sell-what-is-assisted-sell-and-why-is-this-such-a-powerful-technique-when-engaging-consumers-and-converting-browsers-into-buyers) ### [![Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next.](https://blog.weareavidity.com/hubfs/MicrosoftTeams-image%20(49).png) 03 March 2023 Can’t see the insight for the noise? Discover this groundbreaking hack to understand your performance in Convenience and know exactly where to add value next. There’s a lot of noise in the industry just now about the importance of data and where is the best place to get it. But aside from a few high level trends we’re not really seeing anyone actually show.](https://blog.weareavidity.com/cant-see-the-insight-for-the-noise-discover-this-groundbreaking-hack-to-understand-your-performance-in-convenience-and-know-exactly-where-to-add-value-next) ### [![Wave: Giving clients maximum flexibility at the point they need it](https://blog.weareavidity.com/hubfs/Wave%20relaunch%20pic.png) 14 September 2022 Wave: Giving clients maximum flexibility at the point they need it "Giving clients maximum flexibility at the point they need it" is what Wave do. Wise words from Wave Managing Director, Linda Gallagher.](https://blog.weareavidity.com/wave-giving-clients-maximum-flexibility-at-the-point-they-need-it) ### [![Standout Field Marketing announce new partnership with Danone](https://blog.weareavidity.com/hubfs/danone-standout-thumbnail.jpg) 13 April 2022 Standout Field Marketing announce new partnership with Danone Standout are proud to launch a new partnership with Danone UK to build sustainable growth in Grocery and Impulse \[UK, October 26th\] Today, Standout Field Marketing, part of Avidity Group Ltd, is.](https://blog.weareavidity.com/standout-field-marketing-announce-new-partnership-with-danone) ### [![Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation](https://www.weareavidity.com/media/rjchi35m/20211008_151840_capture.jpg?crop=0.047222222222222221,0.063194444444444442,0.00039682539682555143,0.22251984126984137&cropmode=percentage&width=420&height=420&rnd=132784312789400000) 13 April 2022 Avidity appoints a new Head of Product in their Thumbprint business to drive their commitment to digital and data product innovation Our vision to be the leading sales and marketing agency in UK and Ireland relies on one key thing: Selling More. This commitment to excellence can be seen in everything we do from our product.](https://blog.weareavidity.com/avidity-appoints-a-new-head-of-product-in-their-thumbprint-business-to-drive-their-commitment-to-digital-and-data-product-innovation) ### [![Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director](https://blog.weareavidity.com/hubfs/shutterstock_1723539199.jpg) 13 April 2022 Avidity Group Ltd announces Andrew Yaxley, Booker CEO, as a Non-Executive Director \[UK, January 24\] Today, Avidity Group Ltd announced that Andrew Yaxley has joined their Avidity Group Ltd board as a Non-Executive Director. Jamie Matheson, Avidity Group Chairman, commented.](https://blog.weareavidity.com/avidity-group-ltd-announces-andrew-yaxley-booker-ceo-as-a-non-executive-director) ### [![Avidity Group Ltd appoints new Group People Director, Barry Dow](https://blog.weareavidity.com/hubfs/barry-dow-edit.png) 13 April 2022 Avidity Group Ltd appoints new Group People Director, Barry Dow Avidity Group Ltd have appointed Barry Dow as their new Group People Director. Barry sits alongside the Avidity Group Executive leadership team, leading the HR function across all parts of the.](https://blog.weareavidity.com/avidity-group-ltd-appoints-new-group-people-director-barry-dow) ### Discover more about our agencies [![McCurrach](https://blog.weareavidity.com/hubfs/slider-image-1.png)](https://www.mccurrach.co.uk/) [![Standout logo](https://blog.weareavidity.com/hubfs/microsoftteams-image-2-1.png)](https://www.standoutfieldmarketing.com/) [![thumbprint logo](https://blog.weareavidity.com/hubfs/thunmbprint_mono-1.png)](https://www.weareavidity.com/digital-data/) [![wave logo](https://blog.weareavidity.com/hubfs/wave_mono-1.png)](https://www.experiencewave.com/) #### Useful Links - Cookies - [Modern Slavery Policy](https://www.weareavidity.com/modern-slavery-policy/) - [Privacy](https://www.weareavidity.com/privacy/) - [Gender Pay Gap Report](https://www.weareavidity.com/gender-pay-gap-report/) - [Pension Scheme Implementation Statement](https://www.mccurrach.co.uk/pension-scheme-implementation-statement/) - [Statement of Investment Principles](https://www.mccurrach.co.uk/statement-of-investment-principles/) Avidity Group Ltd. 16 Charlotte Square, Edinburgh, EH2 4DF Connect - [LinkedIn](https://www.linkedin.com/company/aviditygroupltd) © 2026 Avidity Avidity Group Ltd. is a company registered in Scotland with company number SC513441 VAT number 877819261.